Behind The Real Love Logo Concept

#TheCreativeBobbieHot100, my 100 Day Project where I turn songs I like into logos, has produced some very interesting results. Coming up with the concept I want to create is a process in and of itself.

“Real Love” by Mary J. Blige is an outstanding, classic track. When thinking about how I could visually represent it, I thought about the name and the lyrics.

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How To Know When A Project Is “Finished”

How do I know when an idea is “finished”?

At what point do I stop messing with layers, shapes, words, video, etc.?

For the most part, there is usually a feeling I am chasing. A feeling of completion. It can be a hard, moving target to hit. As you improve, your standards will as well. Your own high standards will make it increasingly difficult to let go and call a project finished.

Trust Your Process & Your Skillset

That moment right before you hit send or post can be nerve-racking. Trust the research you’ve done and the conversations you’ve had that led to your final concept. The more work you put in early on, the more sure you can be in the final product. Different projects require different solutions. In the logo design space, some brands need very minimalistic logos while others call for more. Have a clear goal and creative direction as early as possible. You have a particular skillset that has called you to this work. The more you do it, the better you’ll get, and the better your creative intuition will be.

Ask Yourself Important Questions

Before you cross the finish line, ask yourself some questions.

For example:

 

  • Does this accomplish the goals previously set?
  • Does this convey the right message in a worthwhile way?
  • Is there anything that I can afford to REMOVE from this?
  • Do I NEED to add more on this? (NEED not CAN, important difference)
  • Logo specific: Does it work in black & white and color? Different sizes?
  • Does it work in application? Within the specified context?
  • Are the specifications/parameters correct?

 

During a recent project, I had someone ask me, “Why can’t it be just THAT?” The “that” was an alternate logo I presented that was less busy than the main one I was pitching. I thought about it and agreed. I’m much better at pruning than I was when I first started designing. However, there are still moments when what I think isn’t enough is actually just right. After finishing a project, evaluate what you’ve created through a critical lens. Others, even those who don’t have your expertise, can help you better judge the work’s efficacy.

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.

Antoine de Saint-Exupery

Leave It Alone, Come Back

If you’re still struggling with whether to know you’re finished or not, take a break. Take your eyes and hands away from the computer and leave it as is. Sometimes you won’t know you’re finished until you stop messing with it. Let it sit with you for a bit.

Wrapping up a project means achieving creative satisfaction and overall accomplishment. You have to feel positive about your effort and confident in its success (however you interpret that). When it feels right, you’ll know.

Just know that sometimes you’ll have to give yourself permission to be done with it. Don’t let the pursuit of perfection come at the expense of the commitment of completion.

~b.

RESOURCE: A Design is Finished when… (via Abduzeedo)

How To Create Your Own Video Show With A Production Schedule

Creating a production schedule means understanding all the elements that go into your videos. During each step of the journey, you accomplish something that gets you closer to uploading something worthwhile.

Here’s how I break down my attempt at making videos.

  • Idea/Topic
  • Research & Writing
  • Storyboard
  • Assets Needed
  • Recording
  • Editing
  • Rendering
  • Uploading
  • Promote

Every video should start with you deciding what you want to share, teach, or discuss. Next, you should do the research required to communicate your thoughts well and write a script/outline, if necessary. For example, like with my blogs, I usually will do a mind map. From the initial idea or topic, I will break it down into various parts that represent my particular thoughts on that subject. For video, it often times helps to also storyboard a little bit. It helps me visualize how I want the video to flow visually.

Establishing this foundation first makes everything else easier because you have a focus set. You know what you want to do and now can concentrate on executing on your concept. During the storyboard phase, I will note what things I will need to design, film, or record. Making a list of all the photos, video clips, and footage you’ll need will make life easier. It’s all about knowing what you are looking for ahead of time so you aren’t wasting time. Collecting all the assets you need, which may include filming video or recording audio, under one folder makes importing into Adobe Premiere a quicker process.

I use Adobe Premiere for my video editing. I usually create a new folder and import all the assets collected at once. In Premiere, I edit and then render to my preferred specifications. After that, I’ll upload to my YouTube channel and promote throughout my social media.

Knowing all of that, it’s best to put together a production schedule that works for you (and won’t have you trying to go from idea to completion in a single day – like I have way too many times). Break each step down and spread across an appropriate length of time.

For example:

Day 1 – Come Up With An Idea or Topic
Day 2 – Research & Write on Topic
Day 3 – Storyboard
Day 4 & 5 – Collect and/or Create Assets
Day 6 & 7 – Edit & Render Video
Day 7/8 – Upload & Promote

This could be a sample schedule you use. Once you’ve determined how long you’ll take to make a video, schedule backwards from whenever you want to release the video.

If you want to release a video on Sunday…

Sunday – Upload & Promote
Saturday – Edit & Render
Thursday & Friday – Collect and/or Create Assets
Wednesday – Storyboard
Tuesday – Research & Write
Monday – Come Up With Idea

I’m still working to be more consistent on my own production schedule. But it makes it much easier to accomplish your ideal process when you have one to stick to.

~b.

How & Why I’m Turning Songs Into Logo Designs

Since deciding to take on The 100 Day Project for another year, I’ve made 35 logos representing 35 songs that I love. #TheCreativeBobbieHot100 has been incredibly fun to make. My Instagram is looking really nice nowadays and translating songs to logos has been a very rewarding creative practice.

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Case Study: The Dudley High School Marching Band of Thunder

I love marching band. I love graphic design. So, when I was approached by the Director of Bands at James B. Dudley High School to design a new logo for the band, I was very excited. However, this project would require me to illustrate a full panther mascot. This wouldn’t be the more minimal logos I had grown used to designing. I don’t consider myself an illustrator so this would be a challenge. But the challenge was well for worth it.

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How I Designed The Brand For A National Convention

This year (2017) will make my 2nd National Convention I’ve designed materials for from start to finish. I’ll be following much of the same blueprint this year as I did back in 2015 when I came face-to-face with…

“The biggest project I’ve ever done.”

A quote I have used with increased frequency since becoming the Publications Manager & Multimedia Designer at the National Headquarters of the national band fraternity, Kappa Kappa Psi, and the national band sorority, Tau Beta Sigma.

Case Study: My Tribute To Adobe Illustrator’s 30th Anniversary

On my About Me page, I mention how I started down the path of graphic design. I didn’t always use or even know about Adobe programs. My chapter brother and mentor Shaun Harrison, the visionary behind Supernerd, introduced me to the power of the Adobe Creative Suite (now the Adobe Creative Cloud). It took me awhile to realize the wealth of options I had. I started as strictly a Photoshop user. Once I learned about the difference between raster and vector images, I opened my mind to the idea of using Illustrator. Since then, my vector dreams have taken me on quite a fulfilling journey.

In 2017, Adobe Illustrator celebrates 30 years of existence. It is my favorite program to use and one I greatly appreciate. What better way to show my appreciation than to create and share a series of logos I made in the program.

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Why You Should Document Your Creative Journey

These past few weeks on my blog, I have focused a lot more than usual on providing case studies of my latest work. The “What am I gonna write about” question has a much easier answer than a lot of people realize. Write about what you do and how you do it. Document your journey.

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