Categories
Branding Design

How To Design Logos For An Entire Fictional Football League

With the surprising demise of The Alliance of American Football, my plan of creating more logos (and videos) for potential AAF franchises was cancelled. However, from the ashes of that idea came a new idea that would explore the cross-section of sports and design in a creative way: the Fiction City Football League.

Fiction City Football League is a project that involved coming up with logos for 8 soccer (football) teams from 8 distinct fictional cities. Each of the cities selected happened to be from the DC Comics Universe. The Eastern Conference would be made of Gotham, Metropolis, Freeland, and Dakota City. The Western Conference would be made of Coast City, Central City (Heartland United), Star City, and National City. In a series of videos on my YouTube channel, my friend TJ Tooley and I discussed each city and potential design directions. But first, I had to come up with the concept for the league itself.

The FCFL Logo

The FCFL logo design process started with the soccer ball. I illustrated the soccer ball first. When illustrating something from real life, I like to analyze a live action photo to pull the essential elements from it. These elements may or may not include the shadows. The overall design was inspired by patches I’ve seen on various soccer kits throughout the world.

The FCFL text obviously had to be on there to identity the league. They are positioned in such a way where the “FC” is on top and the “FL” is on the bottom. They not only stand for FICTION CITY FOOTBALL LEAGUE but the FC on top represents FOOTBALL CLUB. It’s common to see “FC” at the end of many franchise names.

The 8 lines below represent the inaugural class of teams (4 Western, 4 Eastern). The colors were inspired by the logo I made for the Instagram account, Fiction City Logos. The Eastern & Western Conference logos pull from the symbolism of the main FCFL logo. I made a FC1 (“FICTION CITY ONE”) television channel logo for the FCFL broadcast deal. (I’m thorough when I want to be.)

With the main league branding established, the 8 teams could be named and the logos designed.

Gotham & Metropolis

Two of the most notable cities in all of comic books start off the FCFL journey. FC Gotham is inspired by the Art Deco vibe seen in adaptations like Batman: The Animated Series. The colors match the mood of Gotham City while the inside references the Batsignal itself.

The Mighty Metropolis is much brighter compared to Gotham, mirroring the difference in imagery between Superman and Batman. I used the outline of the Superman symbol on the inside and placed a soccer ball inside. The big M and the large, tall text MIGHTY speaks to the bold personality of the franchise.

Freeland & Dakota City

Freeland, home of Black Lightning, gains a franchise in the Freeland Pride. TJ mentioned the idea of the logo being a fist and I thought that was perfect to capture the heritage, pride, and power that the city would want represented in a football club. The shield of Freeland Pride consists of the raised fist, which has a negative space state of Georgia snuck in there, and a hidden F around the wrist. 

Dakota City, home of the Dakotaverse of Milestone Media, got the mascot treatment. The Dakota City Football Club aka the Wolves’ logo is inspired by Wolverhampton Wanderers FC as well as the Inter Miami CF logos. The soccer ball replaced the snout in the illustration. The line between the ears not only represents the fur on a wolf but is a subtle reference to lightning and the Dakotaverse’s most popular character and hero, Static Shock. The “1993” at the bottom represents the year Milestone Media was founded.

The Heartland & The Coast

Central City was going to get a franchise but we wanted to avoid the obvious Flash connection. Also, geographically this club would have to represent a large area of the country. So, we decided to name the team Heartland United. My mind immediately went to corn fields so I created a laurel of sorts with the name and the soccer ball in the center.

Coast City, home of the Green Lantern Hal Jordan, used the waves of the ocean and the soccer ball itself as the center imagery. The name of the club hugs the center image with a Green Lantern symbol on each side.

Star & National

With Star City, we wanted to do something a little different and name the team Shining Star City. The logo plays with the star imagery as well as the bow & arrow. Being the home of the Green Arrow Oliver Queen means the Star City logo had to touch on that at some point. Overall, we wanted the name and the design to work together as a cohesive concept.

National City, home of Supergirl, immediately sounds very patriotic, hinted at by the use of red and blue as well as the stars. The wing in the center is a reference to flight, freedom, and Supergirl herself.

 

In Conclusion

The FCFL was a fun project that stretched my imagination and allowed me to practice interpreting various things in a visual way. It was a worthwhile challenge creating brands for a league that uniquely spoke to each brand and worked together within the confines of a football league. I wonder what other cities or sports I’ll tackle next.

~b.

WATCH THE WHOLE SERIES AT youtube.com/creativebobbie

Categories
Branding Design

Designing the Kid Cudi Meditation App Logo

Meditation.

By definition, meditation is the act of engaging in contemplation or reflection. It’s a way to achieve calm and clarity. There are many classes and mobile apps surrounding the practice of meditation but I believe have the app idea that could surf over them all. I present to you the app that will allow your mind to go from rager to free – The Cudi App.

Kid Cudi hums are some of the best, if not THE best, in the business. Cudi has the unique ability to take your mind up, up, and away on the pursuit of happiness. It seemed like a pretty organic idea for Cudi to have a meditation app. It also seemed like a fun project to work on as a logo/brand designer such as myself.

Kid Cudi and one of the ‘C’ hats

We start as most projects start for me: in my sketchbook. Thinking about Kid Cudi, I immediately think about the letter C. This letter is important not just for “Cudi” but for his Cleveland hats with the C prominently featured. Cudi was born in Cleveland, Ohio so the C carries multiple meanings in the design. I played with various Cs using the grid paper in my composition book, trying to see what matched the frequency I was feeling for the project.

Another element I played with was the astronaut helmet. Cudi’s first two albums, the Man on the Moon series, his EP Satellite Flight: The Journey to Mother Moon, as well as other songs he’s released set the mood of space. I drew a simplified version of the space helmet with the goal of being able to put it inside the C. I wanted to play with negative space to complete the helmet image within. I also tried to sneak a K in the flare on the face of the helmet.

After the main logo was created, then the fun of creating mockups and fleshing out the brand identity I had in my dreams.

This is the latest example of me not allowing an idea to just stay in my head. Practicing and playing through graphic design, day and night, is a favorite pastime of mine. Also, as a fan of the Kid Cudi catalog, it was cool to see how I could interpret such an idea visually.

The End.

~b.

P.S. Extra points for knowing how many Kid Cudi song references I snuck into this post by design.

Categories
Branding Design

How To Design A Monogram Logo With Adobe Illustrator

Wikipedia describes a monogram as:

A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol.

I describe a monogram as an (hopefully) epic fu-sion-ha of multiple letters within a creative mark, representing a person, place, or thing.

In this episode of Making A Mark, I am going to take you through my process of creating a monogram mark. The thing I am making this for is for my fantasy football team, the Stroll City Strivers. Now, I have already broken down my design of the brand of the Strivers in a previous video and blog post. But I’ve been thinking about adding a letter mark to the brand. I could possibly use the monogram as a faux “throwback” part of the brand. We’ll see. Let’s get started.

STEP 1: Analyze each letter. What makes each letter unique? How can you play with that?
STEP 2: Take that intel and play with how you can combine the letters.
STEP 3: Digitize the sketch.
STEP 4: Profit. Present.

Categories
Branding Design

Logo Design Review | The Alliance for American Football (Part 2)

The first four logos the Alliance for American Football revealed were a big hit with me. The Atlanta Legends, Birmingham Iron, Orlando Apollos, and Memphis Express all have outstanding brand concepts. The next four revealed continued the trend of great design work and brand ideas.

The Arizona Hotshots had the first logo I saw from the new batch. The overall concept is inspired by the standard fire department shield design you frequently see. The Hotshots feature illustrated pulaski axes crossing each other, surrounded by flames below. One of the things I truly appreciate about this design is the subtle “AZ” that you can see in between the axes at the top. As a designer, I love seeing little touches and references like that incorporated into designs. Meaning in design is very important.

The Salt Lake Stallions are bringing that horsepower with a very sharp stallion illustration. Continuing the trend of hidden letters, you can see the S in the design below the horse’s face. The mane, as is the overall illustration, is energetic and bold. This horse has an attitude and a confidence that speaks to what the Salt Lake team is trying to be about.

The San Antonio Commanders logo pulls from the history and a major landmark of the city. The iconic Alamo is depicted above the sword, which points upward and onward. The angle and the perspective make the sword active, as if that would be the way it would be held by someone commanding an army to battle. The Lone Star of Texas is placed below the sword. The entire concept looks like it could be a military patch. This is all very well done and comes together very nicely. It speaks to the location in an outstanding way.

The San Diego Fleet goes all the way in its Naval theme, from the design of the logo to the name of the franchise. The naval ship and the chevron are tributes to the Navy heritage in San Diego. The strength of the franchise is evident in how their brand is designed. The ship is coming at you, with its sharp edges, symmetrical construction, and light shadows.

According to the Fleet website:

“The colors and typography are unique to professional athletics, mirroring those of Navy ships and the signature San Diego sunshine and Battleship Gray.”

With all 8 of the teams’ names and logos now unveiled, my excitement for the first season of the Alliance of American Football is at the highest it has ever been. I love that the team brands don’t seem generic. The logos are professional and high caliber while also being unique, fun, and creative with meaning. Excellent job to everyone involved.

~b.

Categories
Branding Design

Logo Design Review: Alliance of American Football (Part 1)

From the moment it was announced, I’ve been impressed with the rollout of the Alliance of American Football. The Alliance of American Football (AAF) is a new professional football league, that was announced this past Match, to premiere in February of 2019. Over the course of past few months, the AAF have unveiled coaches, player signings, and cities that will host teams. But recently they finally started to reveal what I’ve been waiting to see: team names and logos.

The first logo I saw was for the Orlando Apollos. First and foremost, I was pleasantly surprised that the mascot for the Orlando team wasn’t something generic. You could tell that thought went into it, as is demonstrated in the introduction video. The logo itself does a fantastic job in visually representing the story they are trying to tell with the franchise. The illustration of the marksmen is well done within the O. They describe the Apollo as the Greek god of sun and light, which fits for an Orlando, Florida based team. The color orange is typically associated with warmth, heat, sunshine, and enthusiasm so it fits well here. I’m also a big fan of the “precision marksman” pointing his arrow east.

The Birmingham Iron is a very strong name for a franchise. It’s also a uniquely appropriate name for a franchise in Birmingham, Alabama. Birmingham is the most populous city in Alabama and was nicknamed “The Pittsburgh of the South” because it served as a primary iron and steel industry center. The name, as well as the branding, speak to the history of the city and toughness the team wants to exude on the football field. The color black is often associated with power so the color scheme of black, steel grey and silver works well within the story of the brand. The iron football is an excellent illustration that uses the different shades of grey and some white to represent the iron material. The word IRON is strong and pronounced to really draw your attention to the kind of strength being shown in this mark.

The Atlanta Legends also decided to pull from their city’s history. Atlanta is and has been home to many legends in many different industries (in and out of the realm of sports). From the old gold crown with the football in the negative space to the choice of purple as a back drop, the Atlanta Legends have an outstandingly royal look to match their brand story.

The Memphis Express want you know that they are going places and fast. The story they want to tell is one of speed and breakthrough. The plane is breaking through the E, leaving a trail behind it. The letter E seems to be in movement as well. The entire mark is not only moving forward but upward in their goal of gridiron success. According to the Memphis Express page on the AAF website: “Under his leadership and that of GM Tim Lewis and Irby, the Express is all about the pairing of precision and urgency. Memphis moves swiftly, purposefully, determined to move forward, to raise the bar and earn respect every day.”

I am loving the AAF rollout for each team and so far the logos are all great. You can tell a lot of thought went into these and I am excited for the next stage: team jersey designs!

~b.

Categories
Branding Design Lessons

Making A Mark: Fall Football

Here in the Northern Hemisphere, Fall does not arrive officially until September 22nd. However, one of fall’s greatest pastimes has returned to our lives: football. The college and professional football seasons have begun and I am very happy! Football, particularly college football, is my favorite sport to watch. On this episode of “Making A Mark”, I attempt to design a logo that represents to upcoming season of my favorite sport.

Categories
Branding Design

How To Design A Logo For A Podcast

We are each blessed with gifts and talents. These talents we possess are to be cultivated and used in a life of true service, driven by purpose. It would be a crime to sit on these gifts or only use them for selfish gain. I say all this to say: If you’re a designer and you’re not helping your friend brand their brand spanking new podcast, then what are you doing?

My creative writer/storyteller TJ Tooley had an idea for a podcast called For The Love of Story and he wanted my assistance in helping bring the visual identity of it to life. I am always thrilled to be able to help friends in their creative pursuits in any way possible. The For The Love of Story podcast is a show where TJ takes you through his writing process, reads his creative work, discusses the stories of his life and the lives of others, and more!

The process of building the brand started with some dry erase markers and a whiteboard. We talked about what the podcast concept would be and how he wanted that visual represented. The main For The Love of Story logo is a result from that conversation. The quill, the representation of the writer, is what we build the identity around. The custom quill I drew in Adobe Illustrator was the first element created for the podcast. With the text, I had the idea to have the name of the podcast going down the left side of the logo. In the name, I knew STORY was the most important part so I had that written out in a cursive and connected it with the quill to make it seem like it was written with it.

With the main logo designed, we began discussing the different segments on the show. TJ had the plan to have different categories of episodes, allowing him to express the mission of the show is diverse ways. Thus far, the podcast episode types have included Yours Truly (personal tales and perspective of TJ), Impromptoo (TJ reads a short story he has written based on a writing prompt), and Story Time (TJ interviews people and invites them to tell a personal story of their own). Each different type of episode has its own logo that I crafted to help him promote the show in a unique way. Yours Truly has the text written in the same font as “Story” from the main logo with the quill connection. Impromptoo features the quill standing in as the captial I and the word PROMPT featured with an underline. For Story Time, I actually illustrated the very microphone TJ has been using to record his podcast, the Blue Snowball. There are more segments to be revealed in the future.

This project is a fun one. I’m proud of TJ jumping into the podcasting life and sharing his creative brain with the world. Be sure to listen and subscribe to the For The Love of Story podcast wherever you get your podcasts!

~b.

Categories
Branding Design

College Football Hall of Fame logo by Harley Creative

I love college football. It’s my favorite sport to watch. Saturdays bring me great joy in the fall. As of writing this post, we are days from the start of the first full weekend of college football and I am excited. As you know, another thing that excites me is logo design. On this episode of “I Didn’t Design It But I Like It”, I want to highlight the work of Harley Creative – specifically their College Football Hall of Fame logo.

The College Football Hall of Fame (and Chick-fil-A Fan Experience) opened in Atlanta, Georgia in August of 2014. The Hall of Fame is represented by a mighty fine logo designed by Harley Creative. The logo is a football illustration with a series of ribbons/banner around it with the text, including the Chick-fil-A logo. I’m a fan of the composition of this logo. The text is warped & mapped to each ribbon well. It accomplishes everything it needs to without doing too much or too little.

I’m also a fan of their National Singing Day logo. Since the event was operating at the same place, it made sense to use many of the same elements. Love the typography work with the metallic-type effect on “National Singing”. I also love the illustrated pen being the i and singing the paper within the mark. These logos are well done.

 

Harley Creative is an Atlanta-based design studio that specializes in branding and graphic design for the sports and entertainment industry. They’ve done so much great work and made so many marks that I thoroughly enjoy. If I had to pick some other favorites of mine, I would mention the SWAC Championship, the Citrus Bowl, and the SEC Men’s Basketball Tournament in Nashville to name a few. Harley Creative maximizes their skills in the sports design space to fantastic result.

Go check them out on social media if you want to be inspired by great design work.

Salute to Harley Creative!

~b.

Categories
Branding Design

#HeroesAreAthletes Branding Breakdown: Luke Cage & Misty Knight

Looking at the some of the best athlete visual brands and finishing the latest season of Luke Cage on Netflix inspired me to create a new brand identity project series: #HeroesAreAthletes. As a logo & brand identity designer, I am always coming up with ways to practice and get better at my craft. I’m also in the creative place in my life where, if I think it’s cool, I’m going to try it.

#HeroesAreAthletes is a design series where I put together a visual brand concept for fictional characters that are considered heroes of their fictional story. At least at first, I’m going to be focusing on comic book heroes. The logo for the series itself plays off comic books. The logo is inspired by the top left corner of comic books, where publishers typically feature the company’s logo, the price of the book, and the number of the issue. I designed the logo with the official Creative Bobbie logo at the top, “Heroes Are Athletes” text in the center, and a simplified cape tail with a star.

The first brand concept I tackled was for the bulletproof hero for hire, the power man Luke Cage. Using other athlete brands as inspiration, I wanted to create something that used the least to represent the most. Luke Cage was sent to prison for a crime he did not commit. He gains the powers of superhuman strength and unbreakable skin through an experimental procedure he was subjected to involuntarily. He now uses his powers to protect Harlem. My logo concept speaks to who he is and his story.

The logo is created on a 6×8 grid. In the United States, prison cells are usually about 6 by 8 feet in dimension. His initials LC are both seen. The overall shape refers to his real first name: Carl. The top right can also be interpreted as a closed fist from the front. (The intro to the Luke Cage series sees him punch at the camera.) I went with a blocked, heavy logo that speaks to his power. The colors are inspired by the Netflix show’s branding and his initial appearance in Marvel Comics.

After arriving at a logo I liked, I began seeing how I could apply and extend his brand. I created a full brand presentation with hoodie mockups, a shoe design concept, and even coffee packaging design. “Getting coffee” is a recurring joke within the show. I also included his catchphrase “Sweet Christmas” throughout.

The next hero to get the branding treatment was Misty Knight. Misty is one of my favorite characters on the show. She’s been through a lot and maintained her strength through it all. She deserves a great visual brand identity. Misty is an outstanding police detective in the New York City Police Department who often teams up with Luke Cage. After going through many possiblities, I arrived at her logo. Obviously, I combined her initials M and K. The disconnected left side of the M represents Misty’s bionic arm. The left side of the M is actually a sword, a common weapon of knight – a play on her last name. The circle surrounding the mark is left over from my initial plan to incorporate a basketball reference some how, as Misty has a background as a basketball player. The colors were chosen from her and her bionic arm using the eyedropper tool in Adobe Photoshop.

This whole project is another example of finding the joy in the intersection of what I do to what I like/love. I’m going to continue this journey with other heroes I feel I can make a visual brand concept for. What heroes should I do next?

~b.