Case Study: Black History Month

The contributions, achievements, and historical importance of black people can not be covered in just one month. However, Black History Month is designated as the period of time in which the country pays particularly close attention.

I wanted to contribute something of my own and provide a bit of a visual history lesson through my Instagram feed. This project is another example of taking something I am passionate about and applying my design skills to it. The application of those skills started as it usually starts – in my beautiful grid composition book. I sketched many different concepts for Black History Month.

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Case Study: The Obama-Biden Podcast Logo

The Great American Bromance of Barack Obama and Joe Biden deserves a podcast and I believe I have the logo it needs. The parade of memes and captured moments between these two has provided us with much entertainment and joy for 8 years. As their time in The White House came to an end, I had the idea to create the branding for the podcast that we need in our lives.

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Purpose: The Intersection of Talent & Passion

Purpose drives everything. It informs, inspires, and motivates. People spend their lives trying to find it and fulfilling it. No matter your field of study or career, finding your place is crucial to your success.

Each project is an opportunity to accomplish something. During my client on-boarding process, after reading through the answers to the client questionnaire, I ask follow up questions. These questions get to the heart of who they are and why they are starting this project. It’s not enough to want to start a business. You need to know why. The why determines the what and shapes the how. I’ve discussed the advantages of positioning yourself in a particular niche. You won’t be able to hit your target unless you have a properly defined purpose.

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My “Resurrection” of the Super Bowl Logo

I love logos. I love sports. The results from the intersection of these two passions usually makes me very happy. In particular, I loved the Super Bowl logos of the past that gave each year’s game a particular personality and mark. Starting with Super Bowl XLV (2011), the NFL decided to standardize the Super Bowl game logo so that only certain elements changed.

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Case Study: Boh’s Birthday Bash

The National Leadership of Kappa Kappa Psi National Band Fraternity wanted to encourage alumni brothers to become Life Members, while also celebrating the birthday of Bohumil Makovsky – the Guiding Spirit of the Fraternity.

Bohumil Makovsky was the Director of Bands and Head of the Department of Music at Oklahoma A&M College (now – Oklahoma State University) during the founding of Kappa Kappa Psi. He was born on September 23, 1878. So, on September 23, 2016, Kappa Kappa Psi had a one day only, 20% off sale on Life Memberships.

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The Audacity of Dream Fulfilling

Everyone has a dream.

Whether they believe it or not is the true question.

Business as usual will not result in dreams becoming reality. A change must come to produce what has never been produced. What has always been done is not enough to accomplish new and ambitious goals. Every great achievement in human history was preceded by a belief followed by hard work in the pursuit of success.

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The Power of the Niche Down

When I first started trying to be a freelance graphic designer in 2009, I tried to claim to be a graphic & web designer. I had yet to discover the wide range of different (and specific) applications for graphic design. I also had yet to discover that I much rather spend time working on someone’s logo or brand identity than wrestling with HTML and CSS for extended periods of time. (Salute to all those superstars who specialize in web development.)

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New Year, New You? What Are You Planning To Give The World In 2017?

Last year around this time, I wrote about being a gift to others. Marie Forleo, one of my sources of inspiration when it comes to content creation, always says “the world needs that special gift that only you have.” What are you planning to give the world in 2017?

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Why I Love Minor League Baseball Logos!

I love minor league logos.

Good ones, of course.

Good creative ones.

These logos depict the most interesting, unique mascots. The Flying Squirrels, Mud Hens, Iron Pigs, Rubber Ducks, Yard Goats, and more have taken their place in the pantheon of sports franchises.

It takes a talented designer (or design firm) to develop a visual brand around these mascots that goes beyond mere novelty. The creativity that is tapped into and put on display is something I truly marvel at.

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