The contributions, achievements, and historical importance of black people can not be covered in just one month. However, Black History Month is designated as the period of time in which the country pays particularly close attention.
I wanted to contribute something of my own and provide a bit of a visual history lesson through my Instagram feed. This project is another example of taking something I am passionate about and applying my design skills to it. The application of those skills started as it usually starts – in my beautiful grid composition book. I sketched many different concepts for Black History Month.
Continue reading “Case Study: Black History Month”
The Great American Bromance of Barack Obama and Joe Biden deserves a podcast and I believe I have the logo it needs. The parade of memes and captured moments between these two has provided us with much entertainment and joy for 8 years. As their time in The White House came to an end, I had the idea to create the branding for the podcast that we need in our lives.
Continue reading “Case Study: The Obama-Biden Podcast Logo”
Purpose drives everything. It informs, inspires, and motivates. People spend their lives trying to find it and fulfilling it. No matter your field of study or career, finding your place is crucial to your success.
Each project is an opportunity to accomplish something. During my client on-boarding process, after reading through the answers to the client questionnaire, I ask follow up questions. These questions get to the heart of who they are and why they are starting this project. It’s not enough to want to start a business. You need to know why. The why determines the what and shapes the how. I’ve discussed the advantages of positioning yourself in a particular niche. You won’t be able to hit your target unless you have a properly defined purpose.
Continue reading “Purpose: The Intersection of Talent & Passion”
I love logos. I love sports. The results from the intersection of these two passions usually makes me very happy. In particular, I loved the Super Bowl logos of the past that gave each year’s game a particular personality and mark. Starting with Super Bowl XLV (2011), the NFL decided to standardize the Super Bowl game logo so that only certain elements changed.
Continue reading “My “Resurrection” of the Super Bowl Logo”
When you reveal the logo you have been slaving over for days, weeks, months to the general public, someone somewhere will hate it. This is what we call an irrefutable fact. In 2017, it’s easier than ever to provide your personal opinion of others work.
I’ve already given you the play-by-play of what happens when new logos are released into the wild. As a spectator, I see those 5 stages play out on a regular basis. In recent weeks, I’ve witnessed the Twitter evisceration of the new Los Angeles Chargers logo and the new Juventus logo. Both franchises showed signs that they heard the backlash and made adjustments. Brandon Moore wrote a great piece about branding and the fear that can come with it, citing the storms these two specific brands dealt with. (I got a hardy laugh out of his “Cowards” tweet where he screenshot Juventus reverting back to its old logo on their Twitter account.)
Continue reading “2 Steps To Weathering The Logo Reaction Storm”
The National Leadership of Kappa Kappa Psi National Band Fraternity wanted to encourage alumni brothers to become Life Members, while also celebrating the birthday of Bohumil Makovsky – the Guiding Spirit of the Fraternity.
Bohumil Makovsky was the Director of Bands and Head of the Department of Music at Oklahoma A&M College (now – Oklahoma State University) during the founding of Kappa Kappa Psi. He was born on September 23, 1878. So, on September 23, 2016, Kappa Kappa Psi had a one day only, 20% off sale on Life Memberships.
Continue reading “Case Study: Boh’s Birthday Bash”
Everyone has a dream.
Whether they believe it or not is the true question.
Business as usual will not result in dreams becoming reality. A change must come to produce what has never been produced. What has always been done is not enough to accomplish new and ambitious goals. Every great achievement in human history was preceded by a belief followed by hard work in the pursuit of success.
Continue reading “The Audacity of Dream Fulfilling”
When I first started trying to be a freelance graphic designer in 2009, I tried to claim to be a graphic & web designer. I had yet to discover the wide range of different (and specific) applications for graphic design. I also had yet to discover that I much rather spend time working on someone’s logo or brand identity than wrestling with HTML and CSS for extended periods of time. (Salute to all those superstars who specialize in web development.)
Continue reading “The Power of the Niche Down”
Last year around this time, I wrote about being a gift to others. Marie Forleo, one of my sources of inspiration when it comes to content creation, always says “the world needs that special gift that only you have.” What are you planning to give the world in 2017?
Continue reading “New Year, New You? What Are You Planning To Give The World In 2017?”
I love minor league logos.
Good ones, of course.
Good creative ones.
These logos depict the most interesting, unique mascots. The Flying Squirrels, Mud Hens, Iron Pigs, Rubber Ducks, Yard Goats, and more have taken their place in the pantheon of sports franchises.
It takes a talented designer (or design firm) to develop a visual brand around these mascots that goes beyond mere novelty. The creativity that is tapped into and put on display is something I truly marvel at.
Continue reading “Why I Love Minor League Baseball Logos!”