2 Crucial Reasons Why Video Is The King of Content

I am a lover of the visual medium. As a graphic designer, I enjoy seeing great visuals and designing work that others will enjoy. When you are trying to tell your story, you want to create content that attracts the right eyes and inspires the owners of those eyes to share your content. Video content is the best way to accomplish your goals.

Continue reading “2 Crucial Reasons Why Video Is The King of Content”

#32Logos: An Exercise In Practicing Your Craft To Strengthen Your Skills

With my 32nd birthday coming up, I decided to do something for the occasion. From June 9th through July 10th, I am designing and posting a new logo on my Instagram. I’ve done a few daily projects and have learned that they force me to practice my craft and help build discipline. The more I work, the more I learn.

Continue reading “#32Logos: An Exercise In Practicing Your Craft To Strengthen Your Skills”

Why Every True Fitness Professional Needs (At Least) A Well Crafted Logo

Succeeding in any crowded market means bringing something unique to the table. Instagram is littered with self-proclaimed fitness and health experts promising to have the solution. You need more than pictures of your perfect abs and muscles to create a new, memorable brand.

Continue reading “Why Every True Fitness Professional Needs (At Least) A Well Crafted Logo”

Illustrations, Thoughts, & Lessons Inspired By Chance The Rapper’s Coloring Book

Chance The Rapper released his Coloring Book last month. It is very popular in my music rotation. There are certain albums that I particularly enjoy while I am creating. These albums are brimming with inspiring sonic vibrance and brilliance. My fierce and passionate love of music (and its many genres) fuels my creative endeavors. Coloring Book is an amazing piece of work that I wanted to visualize and write about. This isn’t a comprehensive review or a Genius lyric breakdown. Just some visuals inspired by each track and some things I thought about while listening.

Continue reading “Illustrations, Thoughts, & Lessons Inspired By Chance The Rapper’s Coloring Book”

The Emotion In Marketing

Mastering the expression of emotions is very valuable, when trying to communicate to an audience. When I produce content for Kappa Kappa Psi & Tau Beta Sigma, I try to include as many smiling faces as possible. On social media, promotional material, and in our national publication The Podium, we want to speak to the value we bring college & university band programs. We also want to showcase the value the brotherhood and sisterhood has on active and alumni members of the organizations. Showing the effects of our service is best done through showcasing our members and their joy.

Continue reading “The Emotion In Marketing”