When I first started trying to be a freelance graphic designer in 2009, I tried to claim to be a graphic & web designer. I had yet to discover the wide range of different (and specific) applications for graphic design. I also had yet to discover that I much rather spend time working on someone’s logo or brand identity than wrestling with HTML and CSS for extended periods of time. (Salute to all those superstars who specialize in web development.)
Last year around this time, I wrote about being a gift to others. Marie Forleo, one of my sources of inspiration when it comes to content creation, always says “the world needs that special gift that only you have.” What are you planning to give the world in 2017?
I love minor league logos.
Good ones, of course.
Good creative ones.
It takes a talented designer (or design firm) to develop a visual brand around these mascots that goes beyond mere novelty. The creativity that is tapped into and put on display is something I truly marvel at.
Every Thursday, I am posting a new video in addition to my weekly Tuesday blog. CreativeBobbieTV will teach lessons learned through my design work as well as show some behind the scenes / works-in-progress. In the future, there will be tutorials and case studies for those who want to know more about what I do and how it can help them.
This is another idea I’ve had for awhile and have finally delved into. I’ve written about the importance of video in the past. This is me entering that space on a regular and (hopefully) long-term basis.
There have been 3 episodes released thus far so make sure you subscribe on YouTube and follow me on social media to get notified of new episodes!
Last week, I talked about what happens when music artists invest in their brand. Like any other industry, investing in your brand increases your chances of success. To many people, album sales is a measure of success. How receptive your audience is in your latest project and their willingness to pay for pleasure of the listen will depend on how interested/invested they are in your brand. They buy the brand. The brand is you and each project is an extension of that.
Each project should provide an immersive, worthwhile experience for your audience. The overall experience is key. Particularly in this day and age, fewer people than ever actually buy the physical album release. So, for those of you still wanting to give people something tangible to purchase and enjoy, you had better make it worth it.
“You know my first week looking crazy due to high demand
Cause people don’t buy music in this day and age
They buy the brand” – Logic, “44 Bars”
Branding is important in every market known to mankind. The product you produce, the story you tell, and the human (or humans) behind it all make up what is known as the brand. The more people you attract to the experience of you, the more successful you will be. People will support what (and who) they believe in.
The sheer amount of music available makes it increasingly important for music artists to understand how to stand out and rise above. You have to make sure you are projecting your authentic self, which will attract those meant to hear your message. Assembling a fan base is crucial to your long-lasting success. Having a dedicated fanbase means having ambassadors that will share your music and message with others.
Every two years, the brothers of Kappa Kappa Psi and the sisters of Tau Beta Sigma come together as national delegations to meet, fellowship, and direct the future of the organizations. Each event has its own identity. It’s one of my responsibilities as Publications Manager to create and present that identity visually. With the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma to be in Orlando, Florida, I am excited to craft the visual story of this event.
As the National Publications Manager at Kappa Kappa Psi & Tau Beta Sigma National Headquarters, The Podium falls within my purview. Twice a year (Fall and Spring), we send this national publication to chapters and alumni across the nation. When they receive and open their package, the first thing they will see is the cover. The design of the cover is important to the overall presentation of the magazine. There is a reason why getting on the cover of certain publications is considered a big deal in the entertainment industry. The cover image is in many ways the “logo” of that particular issue. It is a condensed representation of that publication’s brand and that issue. It is worth investing serious effort.
When putting together content for your brand’s social media accounts, you’ll want to establish a unique way of telling your story. When people see your content, they need to be overcome with the desire to share. The people following you need to be informed, entertained, and/or educated by the content you produce. However, nothing of substance can be produced without proper preparation.
With the dark days of the Charlotte Bobcats behind them, the NBA franchise in Charlotte, North Carolina (my home state) returned to being called the Charlotte Hornets in 2014. The franchise, along with the NBA and Jordan Brand, created a new brand identity for the Hornets. Within that identity, they created a new logo system pyramid.