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Branding Design

Case Study: Boh’s Birthday Bash

The National Leadership of Kappa Kappa Psi National Band Fraternity wanted to encourage alumni brothers to become Life Members, while also celebrating the birthday of https://dnaconnexions.com/last/nexium-for-10/25/ https://thejeffreyfoundation.org/newsletter/how-to-write-a-perfect-research-paper/17/ formal research paper https://zacharyelementary.org/presentation/essay-discipline-at-home/30/ https://projectathena.org/grandmedicine/centro-polispecialistico-colombo/11/ https://www.getthereatx.com/capstone/practical-life-exercises-essay/7/ safest site buy viagra https://opendoorsatl.org/definition/business-plan-writing-services-in-gauteng/9/ essay english form 2 here levitra wasola replace doxycycline go site where to get help with a business plan source link common app essay should have title http://archive.ceu.edu/store.php?treat=ho4y-viagra-patent http://windmillharbourmarina.org/wee-canadian-pharcharmy/ help on college admission essay cialis vedlajsie ucinky buy 100 mg voltaren https://businesswomanguide.org/capstone/allama-iqbal-essay-for-kids/22/ ap lit and comp essay tips https://earthwiseradio.org/editing/socioeconomic-status-and-crime/8/ follow business studies unit 2 coursework about my school essay in english https://hhkidsdentist.com/advising/how-much-does-viagra-cost-buying-from-the-street/81/ watch developing a good thesis ppw viagra Bohumil Makovsky – the Guiding Spirit of the Fraternity.

Bohumil Makovsky was the Director of Bands and Head of the Department of Music at Oklahoma A&M College (now – Oklahoma State University) during the founding of Kappa Kappa Psi. He was born on September 23, 1878. So, on September 23, 2016, Kappa Kappa Psi had a one day only, 20% off sale on Life Memberships.

When I was approached about designing a logo to help promote “Boh’s Birthday Bash”, I immediately wanted to incorporate an image of Boh. I’m far from a master of drawing but thought I could get enough of his essential features to make an illustration. First, I printed out one of his most iconic images and took it over to the Lightbox. The long neglected Lightbox was finally being put into the game.

Bohumil Mako

I traced over the photo, with the goal of getting the crucial elements down – one of those being his bow-tie. After finishing my illustrated Boh portrait, I took a photo of it , uploaded it, and brought it into Adobe Illustrator. In Illustrator, I created the vector image of Boh’s face. Once I had Boh the way I wanted, I began thinking about color and how I wanted to fit it within the text of “Boh’s Birthday Bash”.

The font I used was Trajan Pro, which is the same font used in the overall Kappa Kappa Psi brand identity. The color was the official darker blue of the Fraternity and a lighter shade of blue was chosen to complement the dark blue.

To provide some variety in the marketing of the event, I created 3 different graphics. One was just the illustration of Boh. The second was the logo with the illustration and the text. The third was a full mini-flyer with more details on the Life Membership sale.

Usually, when creating social media content for organizations, I try to make sure the page feed isn’t spamming the exact same graphic and copy over and over again. I used the graphics on a rotation leading up to the day and throughout the day itself.

On September 23rd alone, there were over 80 new Life Memberships purchased. The idea was a success and I was very happy to be a part of this campaign. Honoring the past can be a great inspiration and motivator.

~b.

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