Case Study: Boh’s Birthday Bash

Bohumil Makovsky

The National Leadership of Kappa Kappa Psi National Band Fraternity wanted to encourage alumni brothers to become Life Members, while also celebrating the birthday of Bohumil Makovsky – the Guiding Spirit of the Fraternity.

Bohumil Makovsky was the Director of Bands and Head of the Department of Music at Oklahoma A&M College (now – Oklahoma State University) during the founding of Kappa Kappa Psi. He was born on September 23, 1878. So, on September 23, 2016, Kappa Kappa Psi had a one day only, 20% off sale on Life Memberships.

When I was approached about designing a logo to help promote “Boh’s Birthday Bash”, I immediately wanted to incorporate an image of Boh. I’m far from a master of drawing but thought I could get enough of his essential features to make an illustration. First, I printed out one of his most iconic images and took it over to the Lightbox. The long neglected Lightbox was finally being put into the game.

Bohumil Mako

I traced over the photo, with the goal of getting the crucial elements down – one of those being his bow-tie. After finishing my illustrated Boh portrait, I took a photo of it , uploaded it, and brought it into Adobe Illustrator. In Illustrator, I created the vector image of Boh’s face. Once I had Boh the way I wanted, I began thinking about color and how I wanted to fit it within the text of “Boh’s Birthday Bash”.

The font I used was Trajan Pro, which is the same font used in the overall Kappa Kappa Psi brand identity. The color was the official darker blue of the Fraternity and a lighter shade of blue was chosen to complement the dark blue.

To provide some variety in the marketing of the event, I created 3 different graphics. One was just the illustration of Boh. The second was the logo with the illustration and the text. The third was a full mini-flyer with more details on the Life Membership sale.

Usually, when creating social media content for organizations, I try to make sure the page feed isn’t spamming the exact same graphic and copy over and over again. I used the graphics on a rotation leading up to the day and throughout the day itself.

On September 23rd alone, there were over 80 new Life Memberships purchased. The idea was a success and I was very happy to be a part of this campaign. Honoring the past can be a great inspiration and motivator.

~b.