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Branding Content Creation Design

How To Start A Podcast (And Why I Did)

A podcast is an episodic audio programme on a particular topic. The topic of my podcast, RUN THE LAYERS, is simply creativity. On the pod, we are peeling back the layers behind the creativity we see and exhibit while motivating ourselves and others. I want to celebrate and encourage creativity amongst my friends and everyone within my sphere of influence. RUN THE LAYERS with Creative Bobbie (that’s me!) is a platform for me to express myself and, from time-to-time, promote those I know who are using their gifts to deposit a little bit of themselves into the world. Through this project, I also want to continue to learn and grow as a content creator. 

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Branding Content Creation Design

Everyone & Their Brother Podcast’s 100th Episode Logo

The Everyone and Their Brother podcast is where four (give or take) brothers at the family dinner table having a meeting of the minds about everything from pop culture, food, news, & more. This fun and hilarious podcast I’m a part of is celebrating 100 EPISODES! Reaching 100 episodes is an achievement deserving of celebration. Being the graphic designer of the group, I designed a logo for the milestone.

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Content Creation Design

How & Why I Am Highlighting African-American Designers

I’ve created graphics in celebration of Black History Month in the past. However, I wanted to do something different this year. I wanted to give some shine to African-American graphic designers that have made an impact on American culture. This design project also was my chance to learn about these designers I should know. 

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Content Creation Music

Designing Album Art For My Favorite 11 Albums In 2019

In 2019, there were albums that made such an impact on me that I just had to design something for them. I’m an extremely happy person any time I can use my creative skills to celebrate things I enjoy. Last year, I did a Top 10 design series. This time, when I was putting together my list, I had to include 11 to properly capture my favorites of the year.

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Branding Content Creation Design

Making A Mark: “Insecurity” Logo Design

In my newest video series, Making A Mark, I take you through my process of creating designs.

In the first episode, I try to interpret the word in·se·cu·ri·ty into a logo design.

Watch, like, share, and subscribe!

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Content Creation

How I Create Videos For Instagram in 2018

The Power of Video

Recently, Instagram announced their new feature, IGTV. When initially announced, I thought it would be like Facebook Watch where only the most popular & well-known creators would be able to create programming for the platform. Imagine my surprise when my Instagram app updated and I found out everyone on IG could now create long-form video content. At launch, some well-known creators and personalities had content populating IGTV, showing us what was possible. Days before the launch, I had been thinking about making more videos for Instagram and possibly making an “Instagram show” of sorts so this development pleased me.

Instagram has evolved from just photos to allowing 15 second video (which I experimented with) to allowing up to 60 second videos. Now, with IGTV, creators can upload videos up to 15 minutes with some creators being able to upload up to 1 hour. I’ve written about the power of video before and the power only increases with each new advance in tech. So, with each new advance, comes new opportunities to experiment and attempt to master.

The Process of Making IG Video

The process of designing anything for any platform or purpose begins with setting up the file. I edit all my videos in Adobe Premiere Pro. So, when I create a new sequence in Premiere, I have to make sure of two things in particular: the frame size and the pixel aspect ratio. For square Instagram video that I’d post on my regular feed, I use a 1080 x 1080 frame size. For IGTV, I use a 1080 x 1920 frame size for the vertical video format. With any video I am posting on the Instagram, I always have the pixel aspect ratio at 1.0 (square pixels).

According to Instagram’s website on IGTV:

Videos must be between 15 seconds and 10 minutes long. Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.

Videos must be in MP4 file format. Videos should be vertical (not landscape) with a minimum aspect ratio of 4:5 and maximum of 9:16. The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 5.4GB.

As far as filming (or using) content for IGTV specifically, I try to keep in mind the vertical video format. I either just try to keep the main content centered when filming so I can maneuver while editing in Premiere or just film vertical, which you can do naturally on your phone. I have attempted to translate some videos I already created into IGTV format from my YouTube channel. The challenge there is to not assume all the content will be seen in a vertical format. I shift video file around and get creative in editing to make sure I am presenting the visuals in a way that’s appealing and unique to the platform.

I encourage everyone who has a personal Instagram account or manages one for a brand to experiment with IGTV and video on Instagram in general. With any new feature or platform, you have to taste it and figure out how to best use it for the building and sustaining of your brand for your goals. I like that Instagram is giving creators so much on one app. I don’t necessarily see it as a YouTube killer but it does give creators another option and avenue. I have enjoyed my IGTV experience thus far and am looking forward to producing more content on it in the future.

~b.

Categories
Content Creation Music

An Illustrated Tribute To Janelle Monae’s Dirty Computer

From the moment I laid eyes (and ears) on her “Tightrope” music video in the year 2010, I have been in love with the creative tour-de-force that is Janelle Monae. She is my favorite music artist of any genre, any time period. She and the Wondaland Arts Society produce music that is so creative, exciting, soulful, meaningful, and exquisitely crafted. I devour any and all music that she releases or is featured on. Recently, she released her latest marvelous body of work, Dirty Computer, and I was inspired to create illustrations based on each of the marvelous songs on the album.

Similar to my 100 Songs Project, I listened to each song as I attempted to illustrate a corresponding visual concept. I sketched out some ideas that I thought would work for each track. From each sketch/idea, I went into Adobe Illustrator and came up with something I thought would speak to each track. Along with listening to each song on repeat while designing, I used the lyrics and breakdown from the website Genius as well as her own interactive tracklist with her listed inspirations. Some of the illustrations are also inspired the accompanying emotion picture she released along with the album.

Here are the 12 illustrations I came up with for the project.

1 – Dirty Computer – This one was a minimalistic illustration of the back of my MacBook Pro with a silhouette of an Janelle Monae illustration from her “Django Jane” music video (which you’ll see featured in number 5) replacing the Apple logo.

 

2 – Crazy, Classic, Life – This is an illustration of a frame taken directly from the Dirty Computer emotion picture.

3 – Take A Byte – A microchip branded with love with a literal bite taken on out of it.

4 – Screwed – This illustration is directly inspired by the lyric – “You f*cked the world up now, we’ll f*ck it all back down”.

5 – Django Jane – I drew this from the frame in the “Django Jane” video where she pans right for the angle.

6 – Pynk – Directly inspired by the music video and the pants the dancers wore.

7 – Make Me Feel – Inspired by the shades she wore in the music video and how she danced between a man (Mars) and a woman (Venus), hence the symbols.

8 – I Got The Juice – Juice box for the win! Using the Django Jane silhouette here too.

9 – I Like That – Made my own like icon on this one. Inspired by “Told the whole world, I’m the venom and the antidote / Take a different type of girl to keep the whole world afloat”

10 – Don’t Judge Me – A judge’s gavel crossed out.

11 – So Afraid – This one was the most challenging. I was trying to figure out how to visually represent fear. So, I took inspiration from the Scream movies. I utilized negative space for the heart shaped tongue, the teeth, and the tears welling up in the eyes.

12 – Americans – A good old-fashioned American apple pie! With equal signs all over the top. Using red, white, and blue.

Tribute projects are fun to work on. I am happy anytime what I love do can intersect with other things I am passionate about. Put time into design series like this is great practice for me and a way for me share what I like with the world – like the greatness of Janelle Monae.

~b.  

Categories
Content Creation

What I Want To Do With Content: Teach. Inspire. Reveal.

To properly execute a strategy you need to know what you want to accomplish. In my humble opinion, creating with purpose is essential to a fulfilling life. Regardless of what you are creating, you need to be aware and constantly evaluating why you’re doing it. What do you want to accomplish? This past weekend, three words came to mind and I wrote them down. I want to accomplish these three things with my work and content.

Teach. Inspire. Reveal.

I want to teach what I learn as I learn it. I believe in pouring into others as I am being poured into. Being a person with expertise means having the power to help others who want to do what you do. I want to be seen as a resource for aspiring designers as well as potential clients.

I want to inspire through the work that I share. I cherish the ability and the opportunity to be a catalyst for someone else to create. My wish for everyone is to achieve the reality of their creative potential. Sometimes that takes seeing someone else doing what you want to do. I follow numerous graphic designers who inspire me on a daily basis. I would love to one day be seen as an inspiration to someone who sees my content.

I want to reveal the process behind the work I do as a way to help people gain understanding. People who aren’t even in the design space seem to enjoy my content. They like the visual concepts and content I post on my social media. They like seeing the behind-the-scenes of what I do. That behind-the-scenes content contextualizes my designs and serves as teachable opportunities.

Through this blog, my video series, my designs, and more, I want to be an advocate for creativity. I want to do as much as possible with the skillset, resources, and opportunities I’ve been blessed with.

~b.

Categories
Content Creation Design Lessons

How To Design A Basketball For March Madness In Illustrator

March Madness, also known as the NCAA Division I Men’s Basketball Tournament, is the greatest post-season in all of sports. It’s one of my favorite times of the year. This time around, I decided to create a logo that celebrated it’s return.

The concept I had was a basketball in the center with brackets feeding into it. I started with the basketball since that would be centerpiece. A lot of things can be made in Illustrator simply by positioning the right shapes in the right places. I started with the circle. Once I applied the right amount of stroke on the circle path, I copied the circle twice. I positioned the two additional circles so the bottom and top curves, respectively, would line up like they are seen on a basketball. The two crossing bars were applied and positioned to complete the center image.

Cutting away the portion outside of the center was done in three steps:

  1. highlighting everything thus far and doing Object > Path > Outline Stroke
  2. drawing a new circle on top
  3. applying Divide Objects Below and deleting everything outside the main circle.

Step 1 was necessary because I used Stroke to create the weight. If I had attempted to draw the circle and Divide Objects Below in that state, the cut would have been incorrect. I didn’t want the blank center to count as something to cut. The circle(s) must be counted as rings and not full circles.

Cutting stroked circles vs. Cutting circle outlines.

The brackets were pretty easy. I just drew one bracket with the desired weight and copied the positioned the rest. I added the text “March Madness” in the center and used “Unite” Shape Mode in the Pathfinder window. I like to unite the vector paths to make sure there aren’t any small white border lines separating the different layers. Uniting the paths helps ensure that the concept is seen as complete and not an assemblage of parts.

After finishing this and posting on my social media, I saw an interesting thread. Carrington Harrison posted a March Madness style bracket of Kanye West’s best songs – the #KanyeMadnessBracket. Immediately, I started working on a Kanye version of my March Madness concept. I kept the same brackets on the outside and created a simple Kanye West illustration. I used a Kanye photo as reference and made the center image. I started with the head shape and worked on everything fitting within and around it.

Those glasses were chosen because they are iconic and easily recognizable as a past Kanye staple. I played with the colors and even made a graphic for my personal #KanyeMadnessBracket Final Four.

Big events breed big, creative ideas. Glad I was inspired to design a couple of ideas to add to the fun of the season!

~b.