In 2018, I embark on a new creative journey. Towards the end of 2017, I decided I wanted to produce more video content on a consistent basis. I began working on a new video series to premiere in 2018 called “Run The Layers”. Run The Layers is a show created because I thought it was a cool name and I love Adobe Illustrator (+ the entire Adobe Creative Cloud) and making logos. The purpose behind the show is to take the viewer on a journey on how designs are created. I want to break down all the layers, figurative and literal, within pieces of graphic design.
The Everyone And Their Brother logo design was a labor of love and the result of a fun journey amongst friends. Everyone And Their Brother is a new comedy podcast where four friends invite listeners to share in their “conversations around a family dinner table” experience. My friend TJ and I were invited by our friend and pro podcaster William to join him and his brother on a new podcast, a new adventure.
So, being the graphic designer of the group, I already had ideas in my head for the branding for our podcast.
The central idea surrounds the ampersand. In Adobe Illustrator, I made an ampersand using two simple circles. I made a cut in the bottom circle, with my BFF “Divide Objects Below”. The ampersand represents the “and” in the name as well as the collaborative effort of the project. The podcast is built so that, as long as there are multiple hosts available, an episode can be recorded. We also plan on inviting guests to join the party.
The Four Circles (Head And Shoulders)
On the inside of the homemade ampersand, you’ll find four circles and shoulder shapes. This obviously represents the four founders of the podcast. Each of us bring something special to the table and I wanted that represented. However the podcast evolves, I want the logo to reflect its origin.
This shape represents us speaking and broadcasting through the podcast. It is as if we are shouting through the ampersand. We are giving the world our opinions on many things. Sweet, precious opinions being recorded and made available to the masses.
Final Results & Variations
I made the logo shape in black and white first, as I always do. Then I applied color to it after the shape was approved. I chose the colors blue and white with a classic touch of gold. The colors were chosen on purpose. It refers to Kappa Kappa Psi, a fraternity in which all four of us are members. After finalizing the logo, I made graphics to serve as our avatar on iTunes and other podcast outlets as well as social media. I also formatted the logo and text for our cover photo for our Twitter and Facebook pages.
This logo was fun to come up with and the podcast has been a blast to be a part of.
You should listen sometime…like now: https://itunes.apple.com/us/podcast/everyone-and-their-brother/id1290583950?mt=2
A friend of mine suggested I try out Doctor Who. Doctor Who is a British science-fiction show about the adventures of a Time Lord simply known as “The Doctor”. He explores the universe in his time-traveling ship, the TARDIS. It is a very interesting program to say the least. The two test episodes I was shown by my friend were “The Eleventh Hour” from Series 5 (seasons = series, across the pond) and “Blink” from Series 3. I thoroughly enjoyed both and instantly became interested in learning more about the Doctor Who universe. I considered being lazy and just continuing from Series 5. However, I decided to go back to Series 1 Doctor Who and experience the entire revival series from the beginning.
(Sorry to all super die-hard Whovians that think I should start at the very, very beginning. I don’t have time to go back to the 1963-1989 series and catch all the way up.)
While currently in Series 4, I had an idea to design some logo style graphics in tribute to this outstanding program of which I am a new fan. There may be – probably will be – spoilers so proceed with caution. (The show’s been out for 10 series starting in 2005 so…there’s that.)
Series 1 – 3
The initial idea was to just make a graphic for each series as I completed them. But you’ll see as you read further that it expanded a bit beyond that. With this part of the “Whovian Bobbie” design series, I wanted to capture some of the important elements of each series/season. A somewhat minimalistic representation of the series itself.
In the Series 1 graphic, I included original interpretations of the sonic screwdriver (one on each side), Daleks, and the TARDIS itself (on top). I was going for a crest of sorts then it took a life of its own.
In the Series 2 graphic, I highlighted one of my favorite interactions – Cybermen vs. Daleks at Canary Wharf. The two hearts below represent the two hearts of The Doctor. They are half filled to represent the event towards the end of Doomsday.
In the Series 3 graphic, you see my interpretation of one of the posters for the election of Harold Saxon, Prime Minister of the United Kingdom. “Vote Saxon” was seen throughout the show in various places. The meaning behind it was revealed towards the end of Series 3. The circular objects in the Os as well as the middle of the poster refer to the Toclafane, seen in the two-part finale of Series 3. At the bottom, you see two dueling screwdrivers (which may or may not both be sonic)…for…reasons.
Characters / Races Thus Far
Since I had to create concepts of both for Series 1 and 2, I decided to make separate images for the Cybermen and the Daleks. Taking what I considered essential features of both, I crafted logos representing the legendary icons.
Here’s a video of how I designed the Cybermen logo.
Going forward, I am going to be designing my logo-ish tributes to various characters from the show and I will be designing graphics for each series as I finish watching them. Be following at instagram.com/creativebobbie. Excited to see where this project (as well as the show itself) takes me.
Creating a production schedule means understanding all the elements that go into your videos. During each step of the journey, you accomplish something that gets you closer to uploading something worthwhile.
Here’s how I break down my attempt at making videos.
These past few weeks on my blog, I have focused a lot more than usual on providing case studies of my latest work. The “What am I gonna write about” question has a much easier answer than a lot of people realize. Write about what you do and how you do it. Document your journey.
Instagram continues to evolve and provide new tools. The latest shift came in the form of allowing multiple full photos to be used in a single post. Your followers can now simply swipe the initial photo to see the rest in that post’s collection. With any new social media tool, this creates new possibilities on the platform. Once I updated my Instagram app and started playing around with the new feature, I wrote down a few ways multiple picture posts could be used.
The contributions, achievements, and historical importance of black people can not be covered in just one month. However, Black History Month is designated as the period of time in which the country pays particularly close attention.
I wanted to contribute something of my own and provide a bit of a visual history lesson through my Instagram feed. This project is another example of taking something I am passionate about and applying my design skills to it. The application of those skills started as it usually starts – in my beautiful grid composition book. I sketched many different concepts for Black History Month.
When I first started trying to be a freelance graphic designer in 2009, I tried to claim to be a graphic & web designer. I had yet to discover the wide range of different (and specific) applications for graphic design. I also had yet to discover that I much rather spend time working on someone’s logo or brand identity than wrestling with HTML and CSS for extended periods of time. (Salute to all those superstars who specialize in web development.)