Case Study: Tau Beta Sigma Coda Program

Last week, I broke down the Kappa Kappa Psi Centennial Logo. Today, I break down the logo design for the newest Tau Beta Sigma National Program, the Coda program.

Have I mentioned I love my job? The opportunity to brand various initiatives of the Fraternity and Sorority is one I cherish.

Tau Beta Sigma National Honorary Band Sorority is an organization dedicated to the service of collegiate bands and the promotion of equality and diversity.

The sorority operates primarily as a student service and leadership recognition society whose chief aim is to assist the Director of Bands in developing the leadership and enthusiasm that they require of their band. Our goals are not only to provide the band with organized and concentrated service activities, but to give our membership valid and wholesome experiences in organization, leadership, and social contacts.

-from tbsigma.org

The Coda program of Tau Beta Sigma encourages sisters to work with the elderly population through music. It is similar to the Crescendo program but the Coda focuses on the elderly rather than youth.

Coda is a common musical term for the concluding passage of a piece or movement, typically forming an addition to the basic structure.

The program’s purpose is to focus on cultivating and continuing musicianship and music appreciation during the “concluding passage” of life.

from the Coda webpage on tbsigma.org

With the Crescendo logo, I analyzed the crescendo symbol on sheet music and thought about applying that inside the logo.

The final approved logo referenced the musical term, “a gradual increase in loudness in a piece of music”, by making each letter larger than the next. With this project, I took inspiration from the name Coda and immediately analyzed the coda symbol in music.

I recreated the general shape in Adobe Illustrator and added custom laurel leaves on the shape. On the inside, instead of just having 2 straight lines intersecting, I played with the idea of placing a baton in the middle. The baton is seen throughout the official Tau Beta Sigma visual brand identity, which I also worked on.

I was right on the money with the direction I went, according the National Council! They asked me to extend the axis of the lines to mimic more of the traditional coda sign and try the baton pointing up instead of down.

 

Making those changes really enhanced the overall visual. Extending the axis of the lines made the reference to the musical coda symbol more concrete. The baton is now pointing up from a more active perspective. The text below the logo is in the Playfair Display font, one of the official fonts chosen by the Sorority for use. After all the adjustments were made, the logo was approved!

Purpose driven design will always be my favorite thing to see and do.

~b.

Case Study: Kappa Kappa Psi Centennial Logo

Kappa Kappa Psi National Honorary Band Fraternity was founded on the campus of Oklahoma A&M College (now Oklahoma State University) in Stillwater, Oklahoma on November 27, 1919. At this year’s National Convention, with 2019 approaching, we kicked off the countdown to the centennial! To do this, we needed a logo that would be the centerpiece of all centennial branding and promotion.

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Case Study: Blue & Gold Loyalty Foundation Logo

Being asked to design a logo for a new foundation to support your alma mater’s band program is an awesome opportunity. Having the skillset to actually pull off something that fits what’s required is a divine gift I cherish. My life was forever changed by becoming a member of the Blue & Gold Marching Machine in the fall of 2002 as a young freshman. So many friendships were forged and important memories were created. I jump at any opportunity to support the band, especially through my passion for logo design.

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Why I Love To Design With Meaning & Purpose

The most satisfying logo design projects are the ones that do more than just look good. My favorite logos are the ones that tell an interesting story and are designed with meaning. You want what you do to be of importance. The more you put into a logo, the more its audience can pull from it and appreciate about it.

I love logos where you can tell the references that influenced it. For example, my 2015 Kappa Kappa Psi & Tau Beta Sigma National Convention logo told the story of the locale of our event and the focus of our organizations. Kentucky, home of the Kentucky Derby, inspired the horse motif and the overall banner shape that would be used throughout the brand identity. Within the logo, I was able to reference horns, musical staffs, bass clefs, and the official flowers of the Fraternity and the Sorority. It was really fun to see people catch all the elements I put into it. Those elements represent the amount of thought that went into the logo design. Elements of that was seen throughout the material designed for the event.

The meaning & purpose behind a design influences the design decisions. There is great joy in discovering the design elements within a piece of work. It adds to the significance of the design. From a designer’s perspective, it is a much easier sell to a client or stakeholder when you can explain your design decisions and assign a purpose to each one. I want to make things that go beyond the surface level. I want to make things that speak to people. I want to make things that will not just look good but have impact. Meaningful visuals have the capability of enhancing connections we make and last longer within our memories.

There is an extra level of creativity you tap into when you are striving for greater meaning in design. It should be everyone’s goal to maximize their creative potential. That is only possible when you are passionate about what you are creating. I’ve written before about how purpose is the intersection of passion and talent. That purpose pushes me to make something meaningful and unique. I find it very satisfying to pack a lot of meaning into a design that can be felt by those who know what to look for.

~b.

My 2017 Kappa Kappa Psi & Tau Beta Sigma National Convention Experience

July 18, 2017.
Hilton Buena Vista Palace – Disney Springs.
Orlando, Florida.

Brothers and sisters from across the country arrived to pick up their registration packets for the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma. After months of work and years of anticipation, people would get to see what we had been working on. It was on this day that much of my work was finally released into the wild. Seeing people rave about the official convention shirt and flip through their convention souvenir program/schedule really made me happy. I pour a lot into the branding of every national convention. I want my designs to not only look good but work well. Many confirmed to me, throughout the week, that I had achieved both. I never do what I do for attention, accolades, or praise. Those things are the beautiful by-products of the time and effort put in. The appreciation received validated that effort.

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