July 18, 2017.
Hilton Buena Vista Palace – Disney Springs.
Brothers and sisters from across the country arrived to pick up their registration packets for the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma. After months of work and years of anticipation, people would get to see what we had been working on. It was on this day that much of my work was finally released into the wild. Seeing people rave about the official convention shirt and flip through their convention souvenir program/schedule really made me happy. I pour a lot into the branding of every national convention. I want my designs to not only look good but work well. Many confirmed to me, throughout the week, that I had achieved both. I never do what I do for attention, accolades, or praise. Those things are the beautiful by-products of the time and effort put in. The appreciation received validated that effort.
Continue reading “My 2017 Kappa Kappa Psi & Tau Beta Sigma National Convention Experience”
#TheCreativeBobbieHot100, my 100 Day Project where I turn songs I like into logos, has produced some very interesting results. Coming up with the concept I want to create is a process in and of itself.
“Real Love” by Mary J. Blige is an outstanding, classic track. When thinking about how I could visually represent it, I thought about the name and the lyrics.
Continue reading “Behind The Real Love Logo Concept”
My favorite projects tend to be the ones where I can design for non-profits. Branding matters for non-profits. It brings me great joy to be able to use my gifts to help advance the efforts of an organization or company trying to provide assistance to a community.
Continue reading “Case Study: The Next Step, LLC”
I love marching band. I love graphic design. So, when I was approached by the Director of Bands at James B. Dudley High School to design a new logo for the band, I was very excited. However, this project would require me to illustrate a full panther mascot. This wouldn’t be the more minimal logos I had grown used to designing. I don’t consider myself an illustrator so this would be a challenge. But the challenge was well for worth it.
Continue reading “Case Study: The Dudley High School Marching Band of Thunder”
This year (2017) will make my 2nd National Convention I’ve designed materials for from start to finish. I’ll be following much of the same blueprint this year as I did back in 2015 when I came face-to-face with…
“The biggest project I’ve ever done.”
A quote I have used with increased frequency since becoming the Publications Manager & Multimedia Designer at the National Headquarters of the national band fraternity, Kappa Kappa Psi, and the national band sorority, Tau Beta Sigma.
On my About Me page, I mention how I started down the path of graphic design. I didn’t always use or even know about Adobe programs. My chapter brother and mentor Shaun Harrison, the visionary behind Supernerd, introduced me to the power of the Adobe Creative Suite (now the Adobe Creative Cloud). It took me awhile to realize the wealth of options I had. I started as strictly a Photoshop user. Once I learned about the difference between raster and vector images, I opened my mind to the idea of using Illustrator. Since then, my vector dreams have taken me on quite a fulfilling journey.
In 2017, Adobe Illustrator celebrates 30 years of existence. It is my favorite program to use and one I greatly appreciate. What better way to show my appreciation than to create and share a series of logos I made in the program.
Continue reading “Case Study: My Tribute To Adobe Illustrator’s 30th Anniversary”
One of my favorite things about being Publications Manager & Multimedia Designer for Kappa Kappa Psi & Tau Beta Sigma is the amount of different types of projects I’ve done and will do. There is never a shortage of programs, initiatives, publications, and promotional material that need my design expertise. Everything I design here is an opportunity to deposit something of importance into the history of these organizations and this National Headquarters office.
Continue reading “Case Study: National Headquarters Celebrates 25 Years At This Stillwater Train Station”
Instagram continues to evolve and provide new tools. The latest shift came in the form of allowing multiple full photos to be used in a single post. Your followers can now simply swipe the initial photo to see the rest in that post’s collection. With any new social media tool, this creates new possibilities on the platform. Once I updated my Instagram app and started playing around with the new feature, I wrote down a few ways multiple picture posts could be used.
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Your talents, your gifts are to be used to pour into the lives of others for their benefit. Being able to benefit a good friend and support their creative journey is a special joy that I always cherish. The Knockout Visual is the brainchild of one of such friend, Janessa Smith. We worked together to find the perfect logo for her brand.
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The contributions, achievements, and historical importance of black people can not be covered in just one month. However, Black History Month is designated as the period of time in which the country pays particularly close attention.
I wanted to contribute something of my own and provide a bit of a visual history lesson through my Instagram feed. This project is another example of taking something I am passionate about and applying my design skills to it. The application of those skills started as it usually starts – in my beautiful grid composition book. I sketched many different concepts for Black History Month.
Continue reading “Case Study: Black History Month”