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Branding Design Lessons

How To Make Outstanding Event Experiences Through Visual Design & Branding

From July 14-18, I was in Las Vegas to participate in the Evolution Championship Series (“EVO”), the largest and longest-running fighting video game tournaments in the world. For years, I dreamed of being at this event live and in person. It was an outstanding and, at times, surreal experience. The visual presentation and the atmosphere created added to my overall experience. And that is what an event (and branding, in general) is all about.

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Branding

2 Crucial Reasons Why Video Is The King of Content

I am a lover of the visual medium. As a graphic designer, I enjoy seeing great visuals and designing work that others will enjoy. When you are trying to tell your story, you want to create content that attracts the right eyes and inspires the owners of those eyes to share your content. Video content is the best way to accomplish your goals.

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Branding

Why Every True Fitness Professional Needs (At Least) A Well Crafted Logo

Succeeding in any crowded market means bringing something unique to the table. Instagram is littered with self-proclaimed fitness and health experts promising to have the solution. You need more than pictures of your perfect abs and muscles to create a new, memorable brand.

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Branding Lessons

What is Touch of Gold IG.TV and Why Did I Start It?

On my Instagram, I post daily* episodes of “Touch of Gold IG.TV”. I was empowered by Instagram’s decision to extended the length of video uploads from 15 to 60 seconds and inspired to take full advantage with an Instagram video show.

Topics I’ve touched (hehe) on include (but are not limited to):
– Creating visual brand identities
– How to create a video show for your brand
– Reason to create sitemaps before designing websites
– The importance of sketching in creating logos

Touch of Gold IG.TV is a deposit I’m making into the creative community.

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Branding Lessons

How To Create Visual Brand Identity Guidelines

I have written about why organizations and companies have brand & style guidelines and the steps to building your own visual brand identity. Now, I would like to take you through a recently finished identity project for Tau Beta Sigma National Honorary Band Sorority.

Tau Beta Sigma is a co-educational national honorary band sorority dedicated to serving college and band programs.

Tau Beta Sigma operates primarily as a student service and leadership recognition society whose chief aim is to assist the Director of Bands in developing the leadership and enthusiasm that they require of their band.

Crafting a visual brand identity is not an easy task, especially when you doing it for a large national organization rich in history, relevance, and influence. These visual assets will help tell an important story and must resonate with sisters (active and alumni), the band community, and the public at large. Getting to this point involved conversations, directives, and insights from the National Council, Board of Trustees, and the Alumni Association. This playbook will educate sisters on how to properly communicate the mission, message, and personality of Tau Beta Sigma.

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Branding

Your Brand Is Your Gold

As an individual, company, group, or organization, your brand is everything.

Literally.

A brand is everything that makes you…you — the images you showcase, the promises you give, and the actions you take (or don’t take).

Whether you are an employee of a company, an entrepreneur, or a member of an organization, you need to know the brand you are representing. As a human being, everything you put out into the world is under the umbrella of your personal brand. It is important to be cognizant of the image you are projecting and make sure it is true to who you really are.

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Branding

3 Questions To Answer When Building A Brand

Know what and who you are

Your brand is your gold, as I have mentioned before. You have to mine and refine that gold to establish yourself, your organization, your company, etc. Before you can truly build and tell the story of your brand, there are some questions that you must answer. Here’s a sample of three inspired by the SHYPSI client questionnaire, used to educate the designer on the potential client and what they need.