From July 14-18, I was in Las Vegas to participate in the Evolution Championship Series (“EVO”), the largest and longest-running fighting video game tournaments in the world. For years, I dreamed of being at this event live and in person. It was an outstanding and, at times, surreal experience. The visual presentation and the atmosphere created added to my overall experience. And that is what an event (and branding, in general) is all about.
Know what and who you are
Your brand is your gold, as I have mentioned before. You have to mine and refine that gold to establish yourself, your organization, your company, etc. Before you can truly build and tell the story of your brand, there are some questions that you must answer. Here’s a sample of three inspired by the SHYPSI client questionnaire, used to educate the designer on the potential client and what they need.