Mastering the expression of emotions is very valuable, when trying to communicate to an audience. When I produce content for Kappa Kappa Psi & Tau Beta Sigma, I try to include as many smiling faces as possible. On social media, promotional material, and in our national publication The Podium, we want to speak to the value we bring college & university band programs. We also want to showcase the value the brotherhood and sisterhood has on active and alumni members of the organizations. Showing the effects of our service is best done through showcasing our members and their joy.
Know what and who you are
Your brand is your gold, as I have mentioned before. You have to mine and refine that gold to establish yourself, your organization, your company, etc. Before you can truly build and tell the story of your brand, there are some questions that you must answer. Here’s a sample of three inspired by the SHYPSI client questionnaire, used to educate the designer on the potential client and what they need.