How To Create A Logo For Super Bowl 52 Like The Logos of Old

Last year, I talked about my dislike for the decision the NFL made to standardize the Super Bowl logo. I was a big fan of the personality shown in the old logos. So, I decided to start a design series in anticipation of the then-upcoming Super Bowl 50. I continued that with my Super Bowl 51 design. This year, after much struggle and many deleted concepts, I arrived at my version of the Super Bowl 52 logo.

Super Bowl 52 will be held at the U.S. Bank Stadium in Minneapolis, Minnesota. So, the very first thought I had was to try to incorporate the unique shape of the stadium architecture in the logo design. Deciding how to incorporate the shape proved more difficult than anticipated. I mistakenly tried to jump right into Adobe Illustrator and play. After failure and frustration were achieved in vector form, I took a step back and decided to go to pencil and paper. Sometimes you have to just stop and start over instead of trying to force a square peg into a round hole – especially, when you’ve created an obscene amount of layers with no solution in sight.

Wikipedia
So much failure in vector form.

Once I recalibrated and created a new concept on paper, I felt a lot better about the possibilities. In 2018, I’ve pledged to do more pencil and paper work – not just for rough ideas, but drawing full concepts before opening Illustrator. With the Super Bowl 52 concept, I finished my idea and then analyzed it. I drew guides on the drawing, which helped me see how I would want to construct this on the computer. It is important to determine as much as possible before opening Illustrator. The drawing, with guides for construction, proportions, and angles, helped give me clarity before assembling the vectors.

The hardest part of designing these Super Bowl logos – actually, logos in general – is achieving something I feel like could even stand in the same room as those that have come before. I’m not comparing myself to other designers, positively or negatively. It’s about the work. It’s about creating something that has a worthwhile polish that will appreciated and accomplish the goal. I was constantly looking at the Super Bowl logos that have come before, while reviewing what I had done for 52. I arrived at something I felt comfortable enough showing to the public.

~b.

Creating A Logo To Recognize Outstanding Student Musicians

Few things excite me more in my position at Kappa Kappa Psi & Tau Beta Sigma National Headquarters than getting an e-mail asking me to design a new logo for a Fraternity or Sorority program or initiative. My love of designing logos is well documented at this point. So how do you think I responded to a request to re-design the Kappa Kappa Psi awards page with 10+ new logos?

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How To Create A Graphic Design Video Show With A Cool Name

In 2018, I embark on a new creative journey. Towards the end of 2017, I decided I wanted to produce more video content on a consistent basis. I began working on a new video series to premiere in 2018 called “Run The Layers”. Run The Layers is a show created because I thought it was a cool name and I love Adobe Illustrator (+ the entire Adobe Creative Cloud) and making logos. The purpose behind the show is to take the viewer on a journey on how designs are created. I want to break down all the layers, figurative and literal, within pieces of graphic design.

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How To Evolve The Look & Feel of a National Magazine

Kappa Kappa Psi National Honorary Band Fraternity & Tau Beta Sigma National Honorary Band Sorority promote the advancement of college and university bands. The organizations share a national headquarters and a national publication. The PODIUM is that national publication.

As Publications Manager & Multimedia Designer, this publication is one of my main responsibilities. Every semester (spring and fall), an issue of The PODIUM is produced and sent to chapters and alumni members across the country. According to The PODIUM Online, the purpose of the publication is “a show-window of the college band world” and “serves as a snapshot of the Fraternity, Sorority, and the college & university band at the time”.

Published across multiple mediums, The PODIUM articles cover a wide range of topics relevant to Kappa Kappa Psi, Tau Beta Sigma, and the greater college band world. Articles aim to educate, entertain, and inspire those engaged in the exciting world of the college band through the exchange of ideas, experiences, and expertise.

I’ve come a long way since I arrived in the National Headquarters in April of 2013. Before that time, I had never used Adobe InDesign before. Within months on job, I had to learn enough of the program to produce a 44-48 page magazine. Recently, the 9th issue I’ve designed was released into the world. Visually, I feel like this is the best one I’ve done. The Fall 2017 issue of The PODIUM is the culmination of subtle and not so subtle changes to the layout over the years.

 

The Cover / The Theme

Every cover I’ve designed reflects the theme of that particular edition of The PODIUM. I’ve written before about what a magazine cover is suppose to do. The Fall 2017 theme is the post-National Convention recap, which is the theme of most odd year fall issues. With this being my 3rd post-National Convention issue, I continued the tradition of using the official National Convention photo of the attendees. My initial idea was to have the photo cover the entire area and place The PODIUM logo within the picture. However, due to the dimensions of the photo, I had come up with a new idea.

I made two copies of the photo, with one serving as a background and another in the foreground. I overlayed the light to dark blue gradient (made with the same blues from the 2017 NatCon logo) onto the large background photo. I placed the smaller version of the photo on top as if it was a physical photo laying on top of a table. Drop shadow was added to the photo to help with the effect. I placed the official 2017 NatCon logo with the text “CONVENTION EDITION” at the bottom to put a stamp on this particular issue’s theme.

The Inside / The Articles

Throughout my years here, I’ve experimented with the design of the inside of the magazine in an effort to improve and evolve the magazine. I’ve altered the masthead, the calendar of events, and the From The Executive Director page. I’ve completely overhauled the table of contents and other elements, drawing inspiration from professional, entertainment, and other fraternal publications.

Subtle yet important touches include increasing the space between text columns as well as the space from the edges of pages. The additional white space makes the magazine cleaner overall.

In the Fall 2017 issue, I’ve arrived at an article format I really like. I gave the title text more weight and have an excerpt that acts as a preview of the content within. I’m very visually satisfied with this layout, which is still flexible throughout the magazine. The tradition of using one of the colors of the author’s school continues in this issue and work well in this new style.

The National Officers section is where National Leadership submits articles for publication. They usually promote national initiatives and/or provide important news or advice to members. I completely changed this section to be more readable with dark text on white paper. The blue top and bottom sections let the reader know they are in a different section with a different purpose. I always want to design something that is clean yet still distinctive. The author and their title moved to the top to make room for their photo. Having the officer’s photo beside their article puts a face to the important name, creating that connection for the reader.

The Result

I’ve gotten great feedback on this latest issue of The PODIUM magazine. It’s the closest to what I’ve always wanted to The Podium to be visually. Through trial and error, research, and the support of those who I work with I learned how to make a national magazine and then how to steadily improve it. I’ll always strive for greater design, clean yet creative, for the Fraternity and the Sorority.

~b.

Fall 2017 Edition of the Printed Podium Publication is now available to read online.

The 5 Mics Project: Using My Talent To Celebrate Greatness

5 MICS is a design series I started celebrating my personal 5 favorite MCs in hip-hop, the rappers whose music and style I love.

I analyzed their photos and pulled what I considered the most recognizable elements of them. Then, I sketched out what would eventually become simple illustrations of each. I created a general face/head template and then applied the unique elements on top of that.

Notice the Miles Davis one up top I did for fun.

Like with each design series I do, I created a system of presentation that would be consistent throughout. I took the microphone I made, duplicated it 4 more times, and put the mics in formation to be the 5 Mics project logo. With each MCs illustration, I drew additional inspiration from a project or other specific bit of information about the artist.

 

RAPSODY
“There’s levels to this but I’m a whole new floor.”
The colors in the background are inspired by the cover of her EP, Beauty And The Beast.

LOGIC
“But, I’m not defined by the sales of my first week
Cause in my mind the only way I fail; if my verse weak”

The background here refers to Logic’s skill of solving Rubik’s cubes at an incredible speed.

J. COLE
“Cole under pressure. What that make? Diamonds.”

His 2014 Forest Hills Drive album was the inspiration for the background.

LUPE FIASCO
“It’s hard being a Lupe fan, go to Harvard to be a Lupe stan.”

Background is “All Black Everything”.

BIG K.R.I.T.
“If it don’t touch my soul, then I can’t listen to it.”

The purple was inspired by the Cadillactica album. The lightning cut was inspired by Mt. Olympus. The crown refers to what K.R.I.T. means (King Remembered In Time).

One of the great things about being a graphic designer is having the ability to pay visual tribute to those that impact you. We should all use our skills and gifts to deposit as much positivity into the world as possible. The 5 MICS design series is just one example of me creatively saluting some of those who provide greatness to the soundtrack of my life and the life of others.

~b.