Kappa Kappa Psi National Honorary Band Fraternity was founded on the campus of Oklahoma A&M College (now Oklahoma State University) in Stillwater, Oklahoma on November 27, 1919. At this year’s National Convention, with 2019 approaching, we kicked off the countdown to the centennial! To do this, we needed a logo that would be the centerpiece of all centennial branding and promotion.
Being asked to design a logo for a new foundation to support your alma mater’s band program is an awesome opportunity. Having the skillset to actually pull off something that fits what’s required is a divine gift I cherish. My life was forever changed by becoming a member of the Blue & Gold Marching Machine in the fall of 2002 as a young freshman. So many friendships were forged and important memories were created. I jump at any opportunity to support the band, especially through my passion for logo design.
Being granted creative freedom means that you are trusted. I’ve talked about the value of creative clarity and some of the pitfalls of creative freedom. Today, I want to discuss the glory of creative freedom and the responsibility that comes with it.
July 18, 2017.
Hilton Buena Vista Palace – Disney Springs.
Brothers and sisters from across the country arrived to pick up their registration packets for the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma. After months of work and years of anticipation, people would get to see what we had been working on. It was on this day that much of my work was finally released into the wild. Seeing people rave about the official convention shirt and flip through their convention souvenir program/schedule really made me happy. I pour a lot into the branding of every national convention. I want my designs to not only look good but work well. Many confirmed to me, throughout the week, that I had achieved both. I never do what I do for attention, accolades, or praise. Those things are the beautiful by-products of the time and effort put in. The appreciation received validated that effort.
#TheCreativeBobbieHot100, my 100 Day Project where I turn songs I like into logos, has produced some very interesting results. Coming up with the concept I want to create is a process in and of itself.
“Real Love” by Mary J. Blige is an outstanding, classic track. When thinking about how I could visually represent it, I thought about the name and the lyrics.
How do I know when an idea is “finished”?
At what point do I stop messing with layers, shapes, words, video, etc.?
For the most part, there is usually a feeling I am chasing. A feeling of completion. It can be a hard, moving target to hit. As you improve, your standards will as well. Your own high standards will make it increasingly difficult to let go and call a project finished.
My favorite projects tend to be the ones where I can design for non-profits. Branding matters for non-profits. It brings me great joy to be able to use my gifts to help advance the efforts of an organization or company trying to provide assistance to a community.
Continue reading “Case Study: The Next Step, LLC”
Since deciding to take on The 100 Day Project for another year, I’ve made 35 logos representing 35 songs that I love. #TheCreativeBobbieHot100 has been incredibly fun to make. My Instagram is looking really nice nowadays and translating songs to logos has been a very rewarding creative practice.
I love marching band. I love graphic design. So, when I was approached by the Director of Bands at James B. Dudley High School to design a new logo for the band, I was very excited. However, this project would require me to illustrate a full panther mascot. This wouldn’t be the more minimal logos I had grown used to designing. I don’t consider myself an illustrator so this would be a challenge. But the challenge was well for worth it.