Case Study: 2017 National Convention Visual Brand Identity

Every two years, the brothers of Kappa Kappa Psi and the sisters of Tau Beta Sigma come together as national delegations to meet, fellowship, and direct the future of the organizations. Each event has its own identity. It’s one of my responsibilities as Publications Manager to create and present that identity visually. With the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma to be in Orlando, Florida, I am excited to craft the visual story of this event.

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What Should A Magazine Cover Do?

As the National Publications Manager at Kappa Kappa Psi & Tau Beta Sigma National Headquarters, The Podium falls within my purview. Twice a year (Fall and Spring), we send this national publication to chapters and alumni across the nation. When they receive and open their package, the first thing they will see is the cover. The design of the cover is important to the overall presentation of the magazine. There is a reason why getting on the cover of certain publications is considered a big deal in the entertainment industry. The cover image is in many ways the “logo” of that particular issue. It is a condensed representation of that publication’s brand and that issue. It is worth investing serious effort.

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When You See The Charlotte Hornets Logo Pyramid You May Want To Create One

With the dark days of the Charlotte Bobcats behind them, the NBA franchise in Charlotte, North Carolina (my home state) returned to being called the Charlotte Hornets in 2014. The franchise, along with the NBA and Jordan Brand, created a new brand identity for the Hornets. Within that identity, they created a new logo system pyramid.

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What Happens When You Create Awesome Brand Ambassadors

What is a Brand Ambassador?

A brand ambassador is someone who, through their words and actions, is a living testimony to the greatness of your brand. They are your allies in the world. Whether they are on your payroll or are just satisfied patrons, they are crucial in spreading the good word about what your brand does.

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4 Ways To Get The Most Out of Creative Conversations

Before any contract is signed, any design program is opened, any dollar sign is seen, a conversation must take place between a designer/design firm and the potential client. You must have a love of these deep conversations because they are where relationships are established and much is learned.

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3 Reasons For Hotel Branding You Need To Know

Currently showcased in my portfolio is a visual brand identity project known as HOTEL REIGN. The project taught me, as each one does, just how involved and all-inclusive the term “brand” really is.

When I am approached to create a visual identity for a brand, I must first research the market it resides in. Each market, each type of business, comes with its own challenges, goals, and requirements. The hotel and hospitality market is particularly interesting to me because of the service and experience it provides for people. Hotels across the country invest a lot in their visual brand. The reasoning behind their investment speaks to the essence of “branding” itself. You can apply these general concepts/goals to your creative work, regardless of area of focus.

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Why Designers Should Also Be Architects Or: Guide Twice, Design Once

Adobe Photoshop is one of the most powerful tools in the arsenal known as the Adobe Creative Cloud. It was the first Adobe program I ever used and I still use it a lot for various projects. The more I used it, the more I learn how to maximize my efficiency in the program. If you want to do your best job in Photoshop (or any design program) with minimal frustrations, do as much prep as possible.

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