Different markets call for different types and styles of logo. The logo’s personality should reflect the brand’s personality. The application of the research and the conversations will result in a design that works for that particular brand and its goals. It would be a mistake for me to design as if I was a robot producing generic brand identities. Each of us humans have unique personalities. It’s the same for brands. We should create distinct designs.
When putting together content for your brand’s social media accounts, you’ll want to establish a unique way of telling your story. When people see your content, they need to be overcome with the desire to share. The people following you need to be informed, entertained, and/or educated by the content you produce. However, nothing of substance can be produced without proper preparation.