When a company or organization unveils its brand new logo, people react in a myriad of ways. My favorite part about seeing a logo reveal announced is knowing that the design community will be ready with some hot and fresh critiques. Some logos are immediately rejected by the public, some are immediately adored, and others have to grow on people. Everyone has opinions. The way these opinions manifest themselves can be a source of great entertainment or frustration, depending on your perspective. The cycle that usually occurs surrounding many reveals is something I like to call the 5 Stages of New Logo Reaction.
Invest In Your Brand (Or Else)
“That much for a logo?”
noun: investment; plural noun: investments
the action or process of investing money for profit or material result.
a thing that is worth buying because it may be profitable or useful in the future. “a used car is rarely a good investment”
act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result. “the time spent in attending a one-day seminar is an investment in our professional futures”
Whether you want to build a personal brand or a company/organization brand, you need to invest time, energy, and money into that edification. While on break, back home in North Carolina, some friends of mine talked with me about some projects they wanted to get off the ground. I threw out a possible ballpark estimate for a logo and they were shocked by the price range.
“…for a logo?”