How To Mobilize Fans and Alumni (For Your Band & Chapter)

This one is inspired by my work and my presentations for Kappa Kappa Psi & Tau Beta Sigma.

Engaging your fans and alumni is very important. They have the capacity to be your greatest champions, financially and otherwise. If your band or chapter is in need or striving for a particular goal, it is crucial to gain as much support as possible. Opportunities can also open up to you, when people take notice of the influence you have and the power you wield in the community.

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3 Questions To Answer When Building A Brand

Know what and who you are

Your brand is your gold, as I have mentioned before. You have to mine and refine that gold to establish yourself, your organization, your company, etc. Before you can truly build and tell the story of your brand, there are some questions that you must answer. Here’s a sample of three inspired by the SHYPSI client questionnaire, used to educate the designer on the potential client and what they need.

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Invest In Your Brand (Or Else)

Invest In Your Brand (Or Else)

“That much for a logo?”

in·vest·ment
inˈves(t)mənt/ (noun)
noun: investment; plural noun: investments

the action or process of investing money for profit or material result.
a thing that is worth buying because it may be profitable or useful in the future. “a used car is rarely a good investment”

act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result. “the time spent in attending a one-day seminar is an investment in our professional futures”

synonyms: contribution, sacrifice
“a substantial investment of time”


Whether you want to build a personal brand or a company/organization brand, you need to invest time, energy, and money into that edification. While on break, back home in North Carolina, some friends of mine talked with me about some projects they wanted to get off the ground. I threw out a possible ballpark estimate for a logo and they were shocked by the price range.

“That much?”

“…for a logo?”

Yes.

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