Every Thursday, I am posting a new video in addition to my weekly Tuesday blog. CreativeBobbieTV will teach lessons learned through my design work as well as show some behind the scenes / works-in-progress. In the future, there will be tutorials and case studies for those who want to know more about what I do and how it can help them.
This is another idea I’ve had for awhile and have finally delved into. I’ve written about the importance of video in the past. This is me entering that space on a regular and (hopefully) long-term basis.
There have been 3 episodes released thus far so make sure you subscribe on YouTube and follow me on social media to get notified of new episodes!
Continue reading “CreativeBobbieTV: A Weekly Dose of Design + Branding.”
Last week, I talked about what happens when music artists invest in their brand. Like any other industry, investing in your brand increases your chances of success. To many people, album sales is a measure of success. How receptive your audience is in your latest project and their willingness to pay for pleasure of the listen will depend on how interested/invested they are in your brand. They buy the brand. The brand is you and each project is an extension of that.
Each project should provide an immersive, worthwhile experience for your audience. The overall experience is key. Particularly in this day and age, fewer people than ever actually buy the physical album release. So, for those of you still wanting to give people something tangible to purchase and enjoy, you had better make it worth it.
Continue reading “Get People To Buy Physical Albums Through Creativity & Design”
“You know my first week looking crazy due to high demand
Cause people don’t buy music in this day and age
They buy the brand” – Logic, “44 Bars”
Branding is important in every market known to mankind. The product you produce, the story you tell, and the human (or humans) behind it all make up what is known as the brand. The more people you attract to the experience of you, the more successful you will be. People will support what (and who) they believe in.
The sheer amount of music available makes it increasingly important for music artists to understand how to stand out and rise above. You have to make sure you are projecting your authentic self, which will attract those meant to hear your message. Assembling a fan base is crucial to your long-lasting success. Having a dedicated fanbase means having ambassadors that will share your music and message with others.
Continue reading “What Happens When Music Artists Invest In Their Brand”
Every two years, the brothers of Kappa Kappa Psi and the sisters of Tau Beta Sigma come together as national delegations to meet, fellowship, and direct the future of the organizations. Each event has its own identity. It’s one of my responsibilities as Publications Manager to create and present that identity visually. With the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma to be in Orlando, Florida, I am excited to craft the visual story of this event.
Continue reading “Case Study: 2017 National Convention Visual Brand Identity”
As the National Publications Manager at Kappa Kappa Psi & Tau Beta Sigma National Headquarters, The Podium falls within my purview. Twice a year (Fall and Spring), we send this national publication to chapters and alumni across the nation. When they receive and open their package, the first thing they will see is the cover. The design of the cover is important to the overall presentation of the magazine. There is a reason why getting on the cover of certain publications is considered a big deal in the entertainment industry. The cover image is in many ways the “logo” of that particular issue. It is a condensed representation of that publication’s brand and that issue. It is worth investing serious effort.
Continue reading “What Should A Magazine Cover Do?”
When putting together content for your brand’s social media accounts, you’ll want to establish a unique way of telling your story. When people see your content, they need to be overcome with the desire to share. The people following you need to be informed, entertained, and/or educated by the content you produce. However, nothing of substance can be produced without proper preparation.
Continue reading “How To Create An Appealing Themed Social Media Campaign”
With the dark days of the Charlotte Bobcats behind them, the NBA franchise in Charlotte, North Carolina (my home state) returned to being called the Charlotte Hornets in 2014. The franchise, along with the NBA and Jordan Brand, created a new brand identity for the Hornets. Within that identity, they created a new logo system pyramid.
Continue reading “When You See The Charlotte Hornets Logo Pyramid You May Want To Create One”
What is a Brand Ambassador?
A brand ambassador is someone who, through their words and actions, is a living testimony to the greatness of your brand. They are your allies in the world. Whether they are on your payroll or are just satisfied patrons, they are crucial in spreading the good word about what your brand does.
Continue reading “What Happens When You Create Awesome Brand Ambassadors”
You are never suppose to judge a book by its cover, but we do it all the time. As humans, with what we choose to cover our bodies can say a lot about us. If you are seen frequently wearing a certain brand, it is assumed you are loyal to that brand of clothing. Wearing apparel with your alma mater’s logo shows your pride in the school you graduated from. Fans of sports teams frequently are seen rocking team hats, shirts, jerseys, etc. You are a living, walking, breathing billboard for whatever brand you choose to showcase with your clothing choices. So, this must be taken into consideration when designing the insignia of your brand as well as the overall identity.
Continue reading “Branded Apparel Is An Awesome Opportunity You’ll Want To Know About”
Last week, I talked about my love of logos that utilize negative space. This week, I want to take you through my process of creating one. Creating such a logo requires planning ahead of time. As always, you’ll want to start in your sketchbook.
Make the most of your time by doing the following:
Continue reading “How To Design An Awesome Negative Space Logo”