In 2018, I embark on a new creative journey. Towards the end of 2017, I decided I wanted to produce more video content on a consistent basis. I began working on a new video series to premiere in 2018 called “Run The Layers”. Run The Layers is a show created because I thought it was a cool name and I love Adobe Illustrator (+ the entire Adobe Creative Cloud) and making logos. The purpose behind the show is to take the viewer on a journey on how designs are created. I want to break down all the layers, figurative and literal, within pieces of graphic design.
Different markets call for different types and styles of logo. The logo’s personality should reflect the brand’s personality. The application of the research and the conversations will result in a design that works for that particular brand and its goals. It would be a mistake for me to design as if I was a robot producing generic brand identities. Each of us humans have unique personalities. It’s the same for brands. We should create distinct designs.
The Everyone And Their Brother logo design was a labor of love and the result of a fun journey amongst friends. Everyone And Their Brother is a new comedy podcast where four friends invite listeners to share in their “conversations around a family dinner table” experience. My friend TJ and I were invited by our friend and pro podcaster William to join him and his brother on a new podcast, a new adventure.
So, being the graphic designer of the group, I already had ideas in my head for the branding for our podcast.
The central idea surrounds the ampersand. In Adobe Illustrator, I made an ampersand using two simple circles. I made a cut in the bottom circle, with my BFF “Divide Objects Below”. The ampersand represents the “and” in the name as well as the collaborative effort of the project. The podcast is built so that, as long as there are multiple hosts available, an episode can be recorded. We also plan on inviting guests to join the party.
The Four Circles (Head And Shoulders)
On the inside of the homemade ampersand, you’ll find four circles and shoulder shapes. This obviously represents the four founders of the podcast. Each of us bring something special to the table and I wanted that represented. However the podcast evolves, I want the logo to reflect its origin.
This shape represents us speaking and broadcasting through the podcast. It is as if we are shouting through the ampersand. We are giving the world our opinions on many things. Sweet, precious opinions being recorded and made available to the masses.
Final Results & Variations
I made the logo shape in black and white first, as I always do. Then I applied color to it after the shape was approved. I chose the colors blue and white with a classic touch of gold. The colors were chosen on purpose. It refers to Kappa Kappa Psi, a fraternity in which all four of us are members. After finalizing the logo, I made graphics to serve as our avatar on iTunes and other podcast outlets as well as social media. I also formatted the logo and text for our cover photo for our Twitter and Facebook pages.
This logo was fun to come up with and the podcast has been a blast to be a part of.
You should listen sometime…like now: https://itunes.apple.com/us/podcast/everyone-and-their-brother/id1290583950?mt=2
Being asked to design a logo for a new foundation to support your alma mater’s band program is an awesome opportunity. Having the skillset to actually pull off something that fits what’s required is a divine gift I cherish. My life was forever changed by becoming a member of the Blue & Gold Marching Machine in the fall of 2002 as a young freshman. So many friendships were forged and important memories were created. I jump at any opportunity to support the band, especially through my passion for logo design.
I love logos. I love sports. The results from the intersection of these two passions usually makes me very happy. In particular, I loved the Super Bowl logos of the past that gave each year’s game a particular personality and mark. Starting with Super Bowl XLV (2011), the NFL decided to standardize the Super Bowl game logo so that only certain elements changed.
Last week, I talked about what happens when music artists invest in their brand. Like any other industry, investing in your brand increases your chances of success. To many people, album sales is a measure of success. How receptive your audience is in your latest project and their willingness to pay for pleasure of the listen will depend on how interested/invested they are in your brand. They buy the brand. The brand is you and each project is an extension of that.
Each project should provide an immersive, worthwhile experience for your audience. The overall experience is key. Particularly in this day and age, fewer people than ever actually buy the physical album release. So, for those of you still wanting to give people something tangible to purchase and enjoy, you had better make it worth it.
“You know my first week looking crazy due to high demand
Cause people don’t buy music in this day and age
They buy the brand” – Logic, “44 Bars”
Branding is important in every market known to mankind. The product you produce, the story you tell, and the human (or humans) behind it all make up what is known as the brand. The more people you attract to the experience of you, the more successful you will be. People will support what (and who) they believe in.
The sheer amount of music available makes it increasingly important for music artists to understand how to stand out and rise above. You have to make sure you are projecting your authentic self, which will attract those meant to hear your message. Assembling a fan base is crucial to your long-lasting success. Having a dedicated fanbase means having ambassadors that will share your music and message with others.
Every two years, the brothers of Kappa Kappa Psi and the sisters of Tau Beta Sigma come together as national delegations to meet, fellowship, and direct the future of the organizations. Each event has its own identity. It’s one of my responsibilities as Publications Manager to create and present that identity visually. With the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma to be in Orlando, Florida, I am excited to craft the visual story of this event.
When putting together content for your brand’s social media accounts, you’ll want to establish a unique way of telling your story. When people see your content, they need to be overcome with the desire to share. The people following you need to be informed, entertained, and/or educated by the content you produce. However, nothing of substance can be produced without proper preparation.
With the dark days of the Charlotte Bobcats behind them, the NBA franchise in Charlotte, North Carolina (my home state) returned to being called the Charlotte Hornets in 2014. The franchise, along with the NBA and Jordan Brand, created a new brand identity for the Hornets. Within that identity, they created a new logo system pyramid.