How To Pull From Various Sources of Inspiration

There is a great value to inspiration. Inspiration makes you feel something. It influences you. It stimulates you to do something creative. It’s the spark that can ignite an ever burning flame. The need for inspiration is real. However, you need not limit your sources of inspiration. 

One of the sources can be and should be real life.

No matter your area of expertise, getting outside for inspiration provides you with a fresh view. As a graphic designer, of course I am inspired by the outstanding work I see from the designers I follow. I’m also inspired by the work I see out and about. I’m inspired by people, nature, scenery, etc. For example, let’s say you’re trying to design a brand identity for a city or town. You’ll want to look at other municipal branding projects to see what other cities have done. But the best way to get started is to take in the city itself. Take photos of the landmarks. Talk to the citizens. Walk around and get a feel for the city. The inspiration is around you. When trying to capture a specific locale, you need to experience it and know the nature of the scene. That will allow you create the symbols/icons you need.

Looking at other similar logos can be inspiring but just doing that is limiting. Taking in the real life outside live and through photos challenges you to interpret in an original way. Capture the originality of your own perspective. There are a lot of tigers, panthers, lions, etc. in the world of sports. The reason why there’s such a variety of designs is because each designer has captured a unique perspective of the animal through photo references. A tiger is a tiger, but what you pull from its features is what makes your design yours. If you’re only looking at others’ interpretations, you’re limiting the potential of your own creativity.

Every project you take on may not have a direct example you can look to as a guide. Play with the perspective and the visual representation of things that currently exist in the world. Get creative with how you use the elements you see. Expand your sources of inspiration as much as you possibly can. It will often surprise you where the spark will come from.

That spark could also come from outside of the market that you’re operating in. When I create branding for Kappa Kappa Psi & Tau Beta Sigma National Convention, I am pulling inspiration from other fraternities and sororities. However, I more so pull inspiration from the Super Bowl, Final Four, NHL, NBA, Oscars, Grammys, etc. Dreaming big means you’ll bring the most value to each and every project. I want my work to be able to stand in the same room as the work from much larger brands in much larger markets. I’m not limiting myself to work like mine. I’m inspired by great work across genres, styles, and markets.

To be the best version of yourself, you need to keep your mind and eye open.

~b.

How To Create A Logo For Super Bowl 52 Like The Logos of Old

Last year, I talked about my dislike for the decision the NFL made to standardize the Super Bowl logo. I was a big fan of the personality shown in the old logos. So, I decided to start a design series in anticipation of the then-upcoming Super Bowl 50. I continued that with my Super Bowl 51 design. This year, after much struggle and many deleted concepts, I arrived at my version of the Super Bowl 52 logo.

Super Bowl 52 will be held at the U.S. Bank Stadium in Minneapolis, Minnesota. So, the very first thought I had was to try to incorporate the unique shape of the stadium architecture in the logo design. Deciding how to incorporate the shape proved more difficult than anticipated. I mistakenly tried to jump right into Adobe Illustrator and play. After failure and frustration were achieved in vector form, I took a step back and decided to go to pencil and paper. Sometimes you have to just stop and start over instead of trying to force a square peg into a round hole – especially, when you’ve created an obscene amount of layers with no solution in sight.

Wikipedia
So much failure in vector form.

Once I recalibrated and created a new concept on paper, I felt a lot better about the possibilities. In 2018, I’ve pledged to do more pencil and paper work – not just for rough ideas, but drawing full concepts before opening Illustrator. With the Super Bowl 52 concept, I finished my idea and then analyzed it. I drew guides on the drawing, which helped me see how I would want to construct this on the computer. It is important to determine as much as possible before opening Illustrator. The drawing, with guides for construction, proportions, and angles, helped give me clarity before assembling the vectors.

The hardest part of designing these Super Bowl logos – actually, logos in general – is achieving something I feel like could even stand in the same room as those that have come before. I’m not comparing myself to other designers, positively or negatively. It’s about the work. It’s about creating something that has a worthwhile polish that will appreciated and accomplish the goal. I was constantly looking at the Super Bowl logos that have come before, while reviewing what I had done for 52. I arrived at something I felt comfortable enough showing to the public.

~b.

How To Create A Graphic Design Video Show With A Cool Name

In 2018, I embark on a new creative journey. Towards the end of 2017, I decided I wanted to produce more video content on a consistent basis. I began working on a new video series to premiere in 2018 called “Run The Layers”. Run The Layers is a show created because I thought it was a cool name and I love Adobe Illustrator (+ the entire Adobe Creative Cloud) and making logos. The purpose behind the show is to take the viewer on a journey on how designs are created. I want to break down all the layers, figurative and literal, within pieces of graphic design.

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Case Study: Blue & Gold Loyalty Foundation Logo

Being asked to design a logo for a new foundation to support your alma mater’s band program is an awesome opportunity. Having the skillset to actually pull off something that fits what’s required is a divine gift I cherish. My life was forever changed by becoming a member of the Blue & Gold Marching Machine in the fall of 2002 as a young freshman. So many friendships were forged and important memories were created. I jump at any opportunity to support the band, especially through my passion for logo design.

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My “Resurrection” of the Super Bowl Logo

I love logos. I love sports. The results from the intersection of these two passions usually makes me very happy. In particular, I loved the Super Bowl logos of the past that gave each year’s game a particular personality and mark. Starting with Super Bowl XLV (2011), the NFL decided to standardize the Super Bowl game logo so that only certain elements changed.

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Get People To Buy Physical Albums Through Creativity & Design

Last week, I talked about what happens when music artists invest in their brand. Like any other industry, investing in your brand increases your chances of success. To many people, album sales is a measure of success. How receptive your audience is in your latest project and their willingness to pay for pleasure of the listen will depend on how interested/invested they are in your brand. They buy the brand. The brand is you and each project is an extension of that.

Each project should provide an immersive, worthwhile experience for your audience. The overall experience is key. Particularly in this day and age, fewer people than ever actually buy the physical album release. So, for those of you still wanting to give people something tangible to purchase and enjoy, you had better make it worth it.

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What Happens When Music Artists Invest In Their Brand

“You know my first week looking crazy due to high demand
Cause people don’t buy music in this day and age
They buy the brand” – Logic, “44 Bars”

Branding is important in every market known to mankind. The product you produce, the story you tell, and the human (or humans) behind it all make up what is known as the brand. The more people you attract to the experience of you, the more successful you will be. People will support what (and who) they believe in.

The sheer amount of music available makes it increasingly important for music artists to understand how to stand out and rise above. You have to make sure you are projecting your authentic self, which will attract those meant to hear your message. Assembling a fan base is crucial to your long-lasting success. Having a dedicated fanbase means having ambassadors that will share your music and message with others.

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Case Study: 2017 National Convention Visual Brand Identity

Every two years, the brothers of Kappa Kappa Psi and the sisters of Tau Beta Sigma come together as national delegations to meet, fellowship, and direct the future of the organizations. Each event has its own identity. It’s one of my responsibilities as Publications Manager to create and present that identity visually. With the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma to be in Orlando, Florida, I am excited to craft the visual story of this event.

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