What is a Brand Ambassador?
A brand ambassador is someone who, through their words and actions, is a living testimony to the greatness of your brand. They are your allies in the world. Whether they are on your payroll or are just satisfied patrons, they are crucial in spreading the good word about what your brand does.
Continue reading “What Happens When You Create Awesome Brand Ambassadors”
You are never suppose to judge a book by its cover, but we do it all the time. As humans, with what we choose to cover our bodies can say a lot about us. If you are seen frequently wearing a certain brand, it is assumed you are loyal to that brand of clothing. Wearing apparel with your alma mater’s logo shows your pride in the school you graduated from. Fans of sports teams frequently are seen rocking team hats, shirts, jerseys, etc. You are a living, walking, breathing billboard for whatever brand you choose to showcase with your clothing choices. So, this must be taken into consideration when designing the insignia of your brand as well as the overall identity.
Continue reading “Branded Apparel Is An Awesome Opportunity You’ll Want To Know About”
I am a lover of the visual medium. As a graphic designer, I enjoy seeing great visuals and designing work that others will enjoy. When you are trying to tell your story, you want to create content that attracts the right eyes and inspires the owners of those eyes to share your content. Video content is the best way to accomplish your goals.
Continue reading “2 Crucial Reasons Why Video Is The King of Content”
Every logo you’ve ever seen started with a series of questions being answered about its purpose and the entity it represents. Research is highly important to properly design anything. No sense creating before you know why you are creating. For example, a lot of college logos pull from the essential visual cues found on the campus of the institution itself. You have research and observe to know what makes the entity you are designing for unique. What is the main identifier? When I see THIS, I think of THIS! Know the message or image you want to communicate through the logo. Learn the market and the audience that will see the results of this project. Your knowledge of the brand combined with your creative skillset will yield great results if you put in the work ahead of time. Have the conversations and delve deep into the thought process of those who are approaching you to work on this project.
Continue reading “5 Fascinating Stops Made On The Way To A Great Logo”
Some of the most powerful logos are the most simplistic in nature. McDonalds, Apple, Nike, Coca-Cola are all worldwide brands that are recognized around the world. The execution of the brand message combined with the relative simplicity of the logo makes it easy to inhabit the consumer mind. The amount of people that have your logo memorized is an indication of your brand’s reach. (I touch on this in Episode 49 of my Instagram video series, Touch of Gold. Hehe. I see what I did there.)
I’m a fan of minimalistic logos that manage to convey a concept’s message with no filler. They are also easily reproduced on various products at various sizes. These logos can be more easily memorable and more subtle in communication. It doesn’t demand too much attention (or confusion) and acts as your stamp of authentication.
Continue reading “What Happens When A Simple Logo Makes A Lifetime Impression?”
When I’m asked what logos are my favorite, I usually mention the Apple logo and the Nike logo. I am a lover of intricate logos as well as minimalistic logos. But I do have a special place in my heart for brands that can convey their personality with simple shapes. However, it is more about how those logos are used and what they are associated with. If those logos were attached to terrible products or services, they wouldn’t be looked upon as fondly as they are. A great logo alone does not a great brand make.
Continue reading “Why A Great Logo Alone Won’t Save A Terrible Brand”
As an individual, company, group, or organization, your brand is everything.
A brand is everything that makes you…you — the images you showcase, the promises you give, and the actions you take (or don’t take).
Whether you are an employee of a company, an entrepreneur, or a member of an organization, you need to know the brand you are representing. As a human being, everything you put out into the world is under the umbrella of your personal brand. It is important to be cognizant of the image you are projecting and make sure it is true to who you really are.
Continue reading “Your Brand Is Your Gold”