Your Brand Is Your Gold

As an individual, company, group, or organization, your brand is everything.


A brand is everything that makes you…you — the images you showcase, the promises you give, and the actions you take (or don’t take).

Whether you are an employee of a company, an entrepreneur, or a member of an organization, you need to know the brand you are representing. As a human being, everything you put out into the world is under the umbrella of your personal brand. It is important to be cognizant of the image you are projecting and make sure it is true to who you really are.

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Invest In Your Brand (Or Else)

Invest In Your Brand (Or Else)

“That much for a logo?”

inˈves(t)mənt/ (noun)
noun: investment; plural noun: investments

the action or process of investing money for profit or material result.
a thing that is worth buying because it may be profitable or useful in the future. “a used car is rarely a good investment”

act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result. “the time spent in attending a one-day seminar is an investment in our professional futures”

synonyms: contribution, sacrifice
“a substantial investment of time”

Whether you want to build a personal brand or a company/organization brand, you need to invest time, energy, and money into that edification. While on break, back home in North Carolina, some friends of mine talked with me about some projects they wanted to get off the ground. I threw out a possible ballpark estimate for a logo and they were shocked by the price range.

“That much?”

“…for a logo?”


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