How To Create An Appealing Themed Social Media Campaign

When putting together content for your brand’s social media accounts, you’ll want to establish a unique way of telling your story. When people see your content, they need to be overcome with the desire to share. The people following you need to be informed, entertained, and/or educated by the content you produce. However, nothing of substance can be produced without proper preparation.

Continue reading “How To Create An Appealing Themed Social Media Campaign”

When You See The Charlotte Hornets Logo Pyramid You May Want To Create One

With the dark days of the Charlotte Bobcats behind them, the NBA franchise in Charlotte, North Carolina (my home state) returned to being called the Charlotte Hornets in 2014. The franchise, along with the NBA and Jordan Brand, created a new brand identity for the Hornets. Within that identity, they created a new logo system pyramid.

Continue reading “When You See The Charlotte Hornets Logo Pyramid You May Want To Create One”

What Happens When You Create Awesome Brand Ambassadors

What is a Brand Ambassador?

A brand ambassador is someone who, through their words and actions, is a living testimony to the greatness of your brand. They are your allies in the world. Whether they are on your payroll or are just satisfied patrons, they are crucial in spreading the good word about what your brand does.

Continue reading “What Happens When You Create Awesome Brand Ambassadors”

2 Crucial Reasons Why Video Is The King of Content

I am a lover of the visual medium. As a graphic designer, I enjoy seeing great visuals and designing work that others will enjoy. When you are trying to tell your story, you want to create content that attracts the right eyes and inspires the owners of those eyes to share your content. Video content is the best way to accomplish your goals.

Continue reading “2 Crucial Reasons Why Video Is The King of Content”

Your Brand Is Your Gold

As an individual, company, group, or organization, your brand is everything.

Literally.

A brand is everything that makes you…you — the images you showcase, the promises you give, and the actions you take (or don’t take).

Whether you are an employee of a company, an entrepreneur, or a member of an organization, you need to know the brand you are representing. As a human being, everything you put out into the world is under the umbrella of your personal brand. It is important to be cognizant of the image you are projecting and make sure it is true to who you really are.

Continue reading “Your Brand Is Your Gold”

Invest In Your Brand (Or Else)

Invest In Your Brand (Or Else)

“That much for a logo?”

in·vest·ment
inˈves(t)mənt/ (noun)
noun: investment; plural noun: investments

the action or process of investing money for profit or material result.
a thing that is worth buying because it may be profitable or useful in the future. “a used car is rarely a good investment”

act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result. “the time spent in attending a one-day seminar is an investment in our professional futures”

synonyms: contribution, sacrifice
“a substantial investment of time”


Whether you want to build a personal brand or a company/organization brand, you need to invest time, energy, and money into that edification. While on break, back home in North Carolina, some friends of mine talked with me about some projects they wanted to get off the ground. I threw out a possible ballpark estimate for a logo and they were shocked by the price range.

“That much?”

“…for a logo?”

Yes.

Continue reading “Invest In Your Brand (Or Else)”