I’ve written about the process I take my freelance clients through. In this post, I want to discuss my thoughts on how to get those clients to trust the process. The first step in doing this may surprise you.
Choose The Right Clients
“Serious Inquiries Only”
There is a reason you see this when people post their business contact information.
Be selective about who you work with. Once you accept the opportunity to work with someone, that client and that project is your responsibility. In my field, I like to only work with people who understand the value and importance of design. I also love working with people whose projects will bring some positivity into the world, whether through a service or product. Take the time prior to accepting a job to evaluate how well you and the potential client fit with one another. Evaluate how well you can accomplish what is necessary for the project. Be thorough in determining what they need and establish yourself as a teammate and not a tool. Some people are simply looking for technicians while others want to invest in a specialist to join their team for a time.
Keep The Focus On Their Goals
Never take for granted their decision to reach out to you for help. Appreciate every opportunity you have to serve someone else. While appreciating, make sure you are digging. You build trust by digging deeper into their backstory and the backstory of the project. The more they can tell you are personally invested in their success, the more they trust in you as a teammate. You must be invested in their vision beyond the mere monetary transaction. As a graphic designer, I’m not chasing money. I’m chasing purpose. I feel these skills I’ve been blessed with have a purpose attached. My purpose is tied to helping others more efficiently fulfill their purpose through the visual medium. The overall goal and purpose of the project should inform every decision.
Explain The Process & Reasoning
Do your due diligence in “on-boarding” your client. Take the time to explain the process and make them feel welcomed. Just as you need to feel like a teammate so do they. Throughout the process, explain your design decisions with clarity. Also, be open to critique. Try what they may want to see before rejecting their input. Showing is always better than telling. Give options and explain why, in your professional opinion, you would go with one over another. Be the professional and take responsibility for your part in getting the project from idea to tangible reality.
At the end of the day, you need to deliver. A satisfied client will become an ambassador for you. They will go forth and tell the world of how great you are. Others will be listening and come to you with confidence and excitement. Word-of-mouth references are the best. Potential clients will come ready to trust your process after seeing how well it worked out for their friend or colleague. The equity you have built with your client will go a long way in bringing in new ones. Your positive reputation grows with each successful project – putting you in a better position to serve in the future.