The Importance of Knowing Why We Design

This past Thursday, I attended a monthly gathering of AIGA Oklahoma at Bricktown Brewery in Oklahoma City. Each month, they bring in creative people to speak and share their stories and experiences. After each event, I make the drive back to Stillwater inspired, motivated, and thankful I became of member of AIGA. The speakers are great and I get to meet other designers, illustrators, writers, etc. It is important, especially for an introvert like myself, to get out and not be in a bubble (see Bubble Boy episode of Seinfeld – spoiler: doesn’t end well). It’s helps you gain perspective being around others who operate in the creative space.

The latest speaker they brought was Deborah Adler, mastermind behind Target’s award-winning prescription bottle redesign (ClearRx). She spoke passionately about how design can improve the quality of healthcare services and patient experience. Deborah articulated exactly how important design can be in our society. It made me thankful for the skillset I have and reminded me of the power this field wields when motivated by a noble purpose.

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