I love logos. I love sports. The results from the intersection of these two passions usually makes me very happy. In particular, I loved the Super Bowl logos of the past that gave each year’s game a particular personality and mark. Starting with Super Bowl XLV (2011), the NFL decided to standardize the Super Bowl game logo so that only certain elements changed.
Every two years, the brothers of Kappa Kappa Psi and the sisters of Tau Beta Sigma come together as national delegations to meet, fellowship, and direct the future of the organizations. Each event has its own identity. It’s one of my responsibilities as Publications Manager to create and present that identity visually. With the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma to be in Orlando, Florida, I am excited to craft the visual story of this event.
From July 14-18, I was in Las Vegas to participate in the Evolution Championship Series (“EVO”), the largest and longest-running fighting video game tournaments in the world. For years, I dreamed of being at this event live and in person. It was an outstanding and, at times, surreal experience. The visual presentation and the atmosphere created added to my overall experience. And that is what an event (and branding, in general) is all about.