This one is inspired by my work and my presentations for Kappa Kappa Psi & Tau Beta Sigma.
Engaging your fans and alumni is very important. They have the capacity to be your greatest champions, financially and otherwise. If your band or chapter is in need or striving for a particular goal, it is crucial to gain as much support as possible. Opportunities can also open up to you, when people take notice of the influence you have and the power you wield in the community.