On my About Me page, I mention how I started down the path of graphic design. I didn’t always use or even know about Adobe programs. My chapter brother and mentor Shaun Harrison, the visionary behind Supernerd, introduced me to the power of the Adobe Creative Suite (now the Adobe Creative Cloud). It took me awhile to realize the wealth of options I had. I started as strictly a Photoshop user. Once I learned about the difference between raster and vector images, I opened my mind to the idea of using Illustrator. Since then, my vector dreams have taken me on quite a fulfilling journey.
In 2017, Adobe Illustrator celebrates 30 years of existence. It is my favorite program to use and one I greatly appreciate. What better way to show my appreciation than to create and share a series of logos I made in the program.
Continue reading “Case Study: My Tribute To Adobe Illustrator’s 30th Anniversary”
Every logo you’ve ever seen started with a series of questions being answered about its purpose and the entity it represents. Research is highly important to properly design anything. No sense creating before you know why you are creating. For example, a lot of college logos pull from the essential visual cues found on the campus of the institution itself. You have research and observe to know what makes the entity you are designing for unique. What is the main identifier? When I see THIS, I think of THIS! Know the message or image you want to communicate through the logo. Learn the market and the audience that will see the results of this project. Your knowledge of the brand combined with your creative skillset will yield great results if you put in the work ahead of time. Have the conversations and delve deep into the thought process of those who are approaching you to work on this project.
Continue reading “5 Fascinating Stops Made On The Way To A Great Logo”