National Leadership Conference. Also, known as NLC.
NLC is the event that happens every summer where district officers, counselors, and governors come together along with national leadership to discuss how to better serve Kappa Kappa Psi & Tau Beta Sigma as well as college and university bands. It is a very important event for the Fraternity and Sorority. So, as with every other event hosted by the organizations, it needed a logo. As the National Publications Manager & Multimedia Designer (my title is boss), it fell on me to provide such.
Obviously, the first thought that came to mind was how to represent leadership. Leadership describes the participants as well as speaks to the goal of the event itself. When I thought leadership, my mind went to podium (or lectern). Often during meetings and conventions, presiding officers speak from behind one. In Adobe Illustrator, I tried a few options for the illustration of a lectern.
Once I had the base I wanted, I thought about what else I could put on it. I could have tried to put both the Fraternity and the Sorority crests on the design. However, I wanted to do something that fit more seamlessly with the design. The star in the center of the lectern represents Kappa Kappa Psi. Much of the Kappa Kappa Psi brand uses the star. The director baton represents Tau Beta Sigma. Also, if you turn the entire logo clockwise 90 degrees, you can see the bottom of the lectern is a musical staff. I love fitting in subtle references to organizations in my designs at work.
To complete the design, I used the font Trajan to write the names of the organizations, “NLC”, and National Leadership Conference around the logo. The NLC is most prominent because that’s the most commonly used name for the event. I’m a fan of Trajan because it gives off a level of official sophistication that I like. I adjusted the kerning above and below so that the additional text would cover a good amount of the length.
Overall, the logo looks really nice.
Hopefully, I’ve created something that will stand the test of time.