Salute to the University of Nebraska Omaha Logo Design by Torch Creative

Welcome to the first official installment of a new series entitled “I Didn’t Design It But I Like It”. In this series, I want to highlight the design work of others that I enjoy. I am a big advocate for giving flowers while people can still smell them. I believe loving design means loving designers. Seeing great work acts as not only inspiration but motivation. We should all share our appreciation for and to those who inspire us.

In this first official installment, I’d like to salute Torch Creative and their work on the University of Nebraska at Omaha (UNO) logo. My first time seeing the logo was when it was brought into the office by my friend and co-worker TJ, a graduate of UNO. It actually took closer inspection to realize that the O itself was designed to include the U and the N. This increased my fondness of the logo as I am a huge fan of clean and clever logos. TJ also showed off the UNO Maverick logo which I was also a fan of. The entire athletics brand of UNO gets two thumbs up from me.

When TJ took my friend William and myself up to Omaha on a road trip, he gave us a tour of the university. On this tour, we were able to see the beautiful on-campus applications of the logo. We attended a UNO hockey game, my first ever hockey game, which was played in Baxter Arena in Omaha. On the outside of the arena, you could see that mighty fine O shining brightly in the night. Inside, the store had the logo (and other brand elements) on all kinds of different apparel and other items. It’s one thing to see a logo on the internet. It’s a completely different and much more rewarding feeling to see how it is being applied on site in its natural habitat.

I actually didn’t find out that Torch Creative did this logo I was crushing on so hard until later. Torch Creative is a design studio based in Dallas, Texas that I have been following on Twitter for a while now. On June 19, they posted a tweet that stopped me in my tracks. So, I went to their website and discovered that I had somehow missed, in their portfolio, a project entitled “University of Nebraska Omaha Rebrand”.

The work of Torch Creative is a source of great inspiration. They done work for so many big time brands, events, and schools. A lot of their work lives in that beautiful cross section of design and sports. Even their sketches are absolutely phenomenal. Salute to Torch Creative!

Let people know you like their stuff. When you see design work (or any good work) you enjoy on social media, don’t just like but leave a positive comment. Let the people know that they are creating and sharing something that positively impacts you. I hope I am creating designs that are doing the same.

~b.

Full video on my YouTube Channel below:

Couple of Reasons To Seek Professional Help For Your Logo And Not DIY

What is a logo?

It is your stamp. Your mark. It represents you, even when you aren’t in the room. It is your symbol. Your emblem. It’s worth working with a professional designer to craft the right one to be the centerpiece of your visual brand identity. If you yourself are talented at logo and brand identity design, have at it! However, for those who are not skilled in those areas, you need to consult a professional.

Gain A Professional Perspective

Professionals in the design can help you see the long game. There are a lot of parts and steps to building a brand. Someone experienced in logo design and brand identity work can help you navigate the process. It’s not just the designing but the opportunity for consultation. The conversations you have with designers about your goals can be very fruitful and enriching for you personally and professionally. We are not simply tools but potential teammates. The questions creatives typically ask will refine the need you have. Your vision plus an expert teammate you can trust equals magic!

You Get What You Pay For

Experience and quality matter. If your main objective is to spend as little money as possible building your brand, you will get what you pay for. What is achieving your goal worth to you? If you are not willing to invest in you, why would you expect anyone else to? The more you put into your foundation at the start of the process, the more value will be realized and the longer it will last. If you are unwilling to spend money on your brand, that says something about how much you actually believe in that vision.

In Conclusion

What is your brand worth? Do you believe in its purpose? Is it worth making sure you do it right the first time? The best logos should be timeless, original, and versatile. There’s so much that goes into the conception and construction of such a logo. Seek out those who are experienced in crafting such so that your brand may experience maximum excellence.

~b.

How To Design a Visual Brand Identity For Central City, Home of The Flash

Central City is the home of the Silver Age version of the DC Comics superhero, The Flash. It’s a large, vibrant city in need of a visual brand identity that highlights the hope and energy it represents.

As with any visual brand identity I work on, I start with the main logo. The main logo will be the centerpiece. My efforts centered around playing with the lightning bolts and Cs. The Flash is the most recognizable part of Central City so I wanted to create something that referenced that while being a unique emblem for the city itself.

To the sketchbook!

I drew a circle and adjusted the weight. Then, I cut a small portion to make the simple C. Inside the C, I created my own lightning shape using the grid. When it came to the colors, I pulled inspiration from The Flash – the red and gold shades. Within my Adobe Illustrator artboard, I worked on the various ideas that tied into the idea of Central City.

My Adobe Illustrator artboard.

The shapes (the C and the lightning bolt) can be seen portrayed in various ways throughout the branding of the different districts and areas of the city. My research revealed the following areas within Central City: Downtown, the Waterfront District, the Theater District, the Upper East & West sides, and the Lower East & West sides. Downtown features two buildings in front of the main C and the lightning shape within the line art. The Waterfront District is a variation on the main logo with shades of blue and ripples in the center representing the color and movement of water. The Theater District logo is inspired by the masks commonly used to represent the acting profession. The lightning strike in the middle splits the mask referencing the city’s hero. With the Upper & Lower sections of the city, I took the inside shape and manipulated it to subtly reference that section of the city. You can see the inside is raised when used for the Upper sides and lowered for the Lower sides. The West sides are pointed to the west while the East sides point east.

Beyond the presence of metahumans, Central City has a lot to offer. I wanted to design additional logos that reflect that. Beyond the main logo, I created logos for such Central City landmarks as the coffee bar Jitters, the Central City Police Department, Central City University, and S.T.A.R. Labs. I took the logos and tested the brand concepts within mockups of various city advertisements. I also designed apparel for the city itself, CCU, and S.T.A.R. Labs.

Shirts for the people.

This project was initially inspired by The Flash on The CW as well as my love of the creativity of fictional locales within comic book universes. This was fun to work on and a joy to see come together, as I figured out exactly what I wanted to do. I’m thinking I want to do more of these full brand projects in the future.

~b.

**view the ENTIRE brand proposal on Behance HERE!**

 

Case Study: Freeland Electric Co.

In my humble opinion, Black Lightning is one of the best shows on television. It’s the newest addition to The CW Network’s family of superhero shows. It’s based on the DC Comics character Black Lightning and his family. From the music to the acting to the storylines, I have thoroughly enjoyed the program thus far. So, as is custom with me (see 100 Fictional Places and Doctor Who as examples), I wanted to design something inspired by the show and the fictional world it depicts. The result was this Freeland Electric Company logo.

Get it? (Electric…lightning…I’m clever)

Concept

Freeland is the fictional city that Black Lightning is set in. So I got into my sketchbook and started coming up with some options. The main idea I had was to somehow combine the letter F with a lightning bolt. The lightning bolt is often used as a symbol for electricity so the challenge was to represent it in a unique way within the letter.

I’m fond of using the grid and simple shapes to construct logos. I like the challenge of designing a logo that accomplishes its goal with as little as possible. When making logos that involve letters, I’m trying to discover what is the minimum required for the viewer to recognize the letter. Even within the relatively simple concept, there were some different options in how to present the combination.

Colors

The colors of the brand are taken straight from the Black Lightning promotional poster. Typically, when I design something inspired by a show or movie, I like to use the eyedropper tool to take the colors directly from the reference.

Result

I love designing logos. So it’s fun to come up with these ideas and see where I can take them. It’s great to take opportunities to do work outside of in-house and client projects. Helps me practice my craft and express myself in new ways.

Why just tell people what I’m enjoying when I can show them through my work. I like sharing these types of pieces on my social media and tagging the franchises I’m paying homage to through the vectors I push in Adobe Illustrator.

~b.

How To Pull From Various Sources of Inspiration

There is a great value to inspiration. Inspiration makes you feel something. It influences you. It stimulates you to do something creative. It’s the spark that can ignite an ever burning flame. The need for inspiration is real. However, you need not limit your sources of inspiration. 

One of the sources can be and should be real life.

No matter your area of expertise, getting outside for inspiration provides you with a fresh view. As a graphic designer, of course I am inspired by the outstanding work I see from the designers I follow. I’m also inspired by the work I see out and about. I’m inspired by people, nature, scenery, etc. For example, let’s say you’re trying to design a brand identity for a city or town. You’ll want to look at other municipal branding projects to see what other cities have done. But the best way to get started is to take in the city itself. Take photos of the landmarks. Talk to the citizens. Walk around and get a feel for the city. The inspiration is around you. When trying to capture a specific locale, you need to experience it and know the nature of the scene. That will allow you create the symbols/icons you need.

Looking at other similar logos can be inspiring but just doing that is limiting. Taking in the real life outside live and through photos challenges you to interpret in an original way. Capture the originality of your own perspective. There are a lot of tigers, panthers, lions, etc. in the world of sports. The reason why there’s such a variety of designs is because each designer has captured a unique perspective of the animal through photo references. A tiger is a tiger, but what you pull from its features is what makes your design yours. If you’re only looking at others’ interpretations, you’re limiting the potential of your own creativity.

Every project you take on may not have a direct example you can look to as a guide. Play with the perspective and the visual representation of things that currently exist in the world. Get creative with how you use the elements you see. Expand your sources of inspiration as much as you possibly can. It will often surprise you where the spark will come from.

That spark could also come from outside of the market that you’re operating in. When I create branding for Kappa Kappa Psi & Tau Beta Sigma National Convention, I am pulling inspiration from other fraternities and sororities. However, I more so pull inspiration from the Super Bowl, Final Four, NHL, NBA, Oscars, Grammys, etc. Dreaming big means you’ll bring the most value to each and every project. I want my work to be able to stand in the same room as the work from much larger brands in much larger markets. I’m not limiting myself to work like mine. I’m inspired by great work across genres, styles, and markets.

To be the best version of yourself, you need to keep your mind and eye open.

~b.

Creating A Logo To Recognize Outstanding Student Musicians

Few things excite me more in my position at Kappa Kappa Psi & Tau Beta Sigma National Headquarters than getting an e-mail asking me to design a new logo for a Fraternity or Sorority program or initiative. My love of designing logos is well documented at this point. So how do you think I responded to a request to re-design the Kappa Kappa Psi awards page with 10+ new logos?

Continue reading “Creating A Logo To Recognize Outstanding Student Musicians”