In my newest video series, Making A Mark, I take you through my process of creating designs.
In the first episode, I try to interpret the word in·se·cu·ri·ty into a logo design.
Watch, like, share, and subscribe!
In my newest video series, Making A Mark, I take you through my process of creating designs.
In the first episode, I try to interpret the word in·se·cu·ri·ty into a logo design.
Watch, like, share, and subscribe!
Welcome to the first official installment of a new series entitled “I Didn’t Design It But I Like It”. In this series, I want to highlight the design work of others that I enjoy. I am a big advocate for giving flowers while people can still smell them. I believe loving design means loving designers. Seeing great work acts as not only inspiration but motivation. We should all share our appreciation for and to those who inspire us.
In this first official installment, I’d like to salute Torch Creative and their work on the University of Nebraska at Omaha (UNO) logo. My first time seeing the logo was when it was brought into the office by my friend and co-worker TJ, a graduate of UNO. It actually took closer inspection to realize that the O itself was designed to include the U and the N. This increased my fondness of the logo as I am a huge fan of clean and clever logos. TJ also showed off the UNO Maverick logo which I was also a fan of. The entire athletics brand of UNO gets two thumbs up from me.
When TJ took my friend William and myself up to Omaha on a road trip, he gave us a tour of the university. On this tour, we were able to see the beautiful on-campus applications of the logo. We attended a UNO hockey game, my first ever hockey game, which was played in Baxter Arena in Omaha. On the outside of the arena, you could see that mighty fine O shining brightly in the night. Inside, the store had the logo (and other brand elements) on all kinds of different apparel and other items. It’s one thing to see a logo on the internet. It’s a completely different and much more rewarding feeling to see how it is being applied on site in its natural habitat.
I actually didn’t find out that Torch Creative did this logo I was crushing on so hard until later. Torch Creative is a design studio based in Dallas, Texas that I have been following on Twitter for a while now. On June 19, they posted a tweet that stopped me in my tracks. So, I went to their website and discovered that I had somehow missed, in their portfolio, a project entitled “University of Nebraska Omaha Rebrand”.
The work of Torch Creative is a source of great inspiration. They done work for so many big time brands, events, and schools. A lot of their work lives in that beautiful cross section of design and sports. Even their sketches are absolutely phenomenal. Salute to Torch Creative!
Let people know you like their stuff. When you see design work (or any good work) you enjoy on social media, don’t just like but leave a positive comment. Let the people know that they are creating and sharing something that positively impacts you. I hope I am creating designs that are doing the same.
Full video on my YouTube Channel below:
I am the Publications Manager & Multimedia Designer at Kappa Kappa Psi & Tau Beta Sigma National Headquarters. This means that I serve as the one-man graphic design department at headquarters and handle a variety of projects, which include websites, visual brand identities, trade show displays, magazines, and more. Last year, the more included designing the visual layout for the Chapter Vice President of Membership Teaching Manual and the Membership Candidate Guidebook for the Kappa Kappa Psi National Membership Education Program: The Road to Wisdom.
The Road to Wisdom is a comprehensive education plan that provides lesson plans and activities that was adopted at the 2017 National Convention in Orlando, Florida, by an overwhelming majority of brothers. The work behind this plan began years before its completion. My work with the Kappa Kappa Psi Curriculum Committee began with design the logo for the program. Knowing this logo would be the centerpiece of the entire brand of the program, I wanted something that would be immediately recognizable.
The star is a frequently used shape throughout the imagery and symbolism of Kappa Kappa Psi. I made the star the main shape and within it cut out the shape of a road. The road is drawn at an angle and curve, moving forward, upward, and onward. The two lines on the road mark the center of a two-way road. The two-way road can represent the giving and receiving of education as well as two-way communication between teacher and student. The logo was used to promote the program and brand the curriculum committee but the two full textbooks would be a much larger and in-depth design undertaking.
The outstanding Kappa Kappa Psi Curriculum Committee spent a lot of time crafting a lesson plan and corresponding documents to provide maximum value to brothers and Membership Candidates. Once they had the content collected and organized, they trusted me to interpret their great work visually. To do that efficiency, I used Adobe InDesign. For this kind of project, there is no better program to use that InDesign.
First, the covers of the two textbooks had to properly represent the Fraternity and the program. I put the Road To Wisdom logo large on the cover with the official Greek letter logo of the Fraternity at the bottom. The title of each book was placed in-between. In the background, there is a collage of various photos related to Kappa Kappa Psi, including historical landmarks and symbols.
Inside the book, I had to use the power of InDesign to setup certain things to make sure each book was visually consistent throughout. Font choices and title styles were saved in the Paragraph Styles section. Section titles, excerpt text, Membership Candidate Responses, Guiding Questions For Discussion, and other elements that would be in every lesson were made to be consistent throughout. Also, speaking of consistency, InDesign allows you to create Master Pages that create the template for the rest of the pages in the document as assigned. The majority of the books use the template I created with the full text Kappa Kappa Psi logo on the left, the Road To Wisdom star in the center, and “Road To Wisdom” with the page number to the right.
Each lesson in the Road To Wisdom is color coded. These colors are not only featured in their corresponding section but in the Table of Contents. The Table of Contents also are the first hint that I will be using the road (from the main logo) as a motif throughout the books. The road is featured on each of the lesson covers. Each lesson has its color and a summary of the information they will be learning or teaching, depending on the book. The Vice President of Membership had additional elements such as Required and Recommended Attendees. The differences in the two books stem from the different perspectives (teacher and student).
Throughout each book, information and directives are presented so that the teacher and student can get the most out of their membership education experience. The committee and I talked at length about the best way to translate their incredibly important and hard work into tangible publications. The purpose of The Road to Wisdom is to ensure that each future Brother, regardless of initiating chapter, is receiving the same national standard of education and training. These books are the foundation of building a positive life-long Brotherhood experience and I am blessed to have played a role in their design.
P.S. You can check out the official Road To Wisdom webpage we designed as a resource for the program.
It is your stamp. Your mark. It represents you, even when you aren’t in the room. It is your symbol. Your emblem. It’s worth working with a professional designer to craft the right one to be the centerpiece of your visual brand identity. If you yourself are talented at logo and brand identity design, have at it! However, for those who are not skilled in those areas, you need to consult a professional.
Professionals in the design can help you see the long game. There are a lot of parts and steps to building a brand. Someone experienced in logo design and brand identity work can help you navigate the process. It’s not just the designing but the opportunity for consultation. The conversations you have with designers about your goals can be very fruitful and enriching for you personally and professionally. We are not simply tools but potential teammates. The questions creatives typically ask will refine the need you have. Your vision plus an expert teammate you can trust equals magic!
Experience and quality matter. If your main objective is to spend as little money as possible building your brand, you will get what you pay for. What is achieving your goal worth to you? If you are not willing to invest in you, why would you expect anyone else to? The more you put into your foundation at the start of the process, the more value will be realized and the longer it will last. If you are unwilling to spend money on your brand, that says something about how much you actually believe in that vision.
What is your brand worth? Do you believe in its purpose? Is it worth making sure you do it right the first time? The best logos should be timeless, original, and versatile. There’s so much that goes into the conception and construction of such a logo. Seek out those who are experienced in crafting such so that your brand may experience maximum excellence.
Central City is the home of the Silver Age version of the DC Comics superhero, The Flash. It’s a large, vibrant city in need of a visual brand identity that highlights the hope and energy it represents.
As with any visual brand identity I work on, I start with the main logo. The main logo will be the centerpiece. My efforts centered around playing with the lightning bolts and Cs. The Flash is the most recognizable part of Central City so I wanted to create something that referenced that while being a unique emblem for the city itself.
I drew a circle and adjusted the weight. Then, I cut a small portion to make the simple C. Inside the C, I created my own lightning shape using the grid. When it came to the colors, I pulled inspiration from The Flash – the red and gold shades. Within my Adobe Illustrator artboard, I worked on the various ideas that tied into the idea of Central City.
The shapes (the C and the lightning bolt) can be seen portrayed in various ways throughout the branding of the different districts and areas of the city. My research revealed the following areas within Central City: Downtown, the Waterfront District, the Theater District, the Upper East & West sides, and the Lower East & West sides. Downtown features two buildings in front of the main C and the lightning shape within the line art. The Waterfront District is a variation on the main logo with shades of blue and ripples in the center representing the color and movement of water. The Theater District logo is inspired by the masks commonly used to represent the acting profession. The lightning strike in the middle splits the mask referencing the city’s hero. With the Upper & Lower sections of the city, I took the inside shape and manipulated it to subtly reference that section of the city. You can see the inside is raised when used for the Upper sides and lowered for the Lower sides. The West sides are pointed to the west while the East sides point east.
Beyond the presence of metahumans, Central City has a lot to offer. I wanted to design additional logos that reflect that. Beyond the main logo, I created logos for such Central City landmarks as the coffee bar Jitters, the Central City Police Department, Central City University, and S.T.A.R. Labs. I took the logos and tested the brand concepts within mockups of various city advertisements. I also designed apparel for the city itself, CCU, and S.T.A.R. Labs.
This project was initially inspired by The Flash on The CW as well as my love of the creativity of fictional locales within comic book universes. This was fun to work on and a joy to see come together, as I figured out exactly what I wanted to do. I’m thinking I want to do more of these full brand projects in the future.
In my humble opinion, Black Lightning is one of the best shows on television. It’s the newest addition to The CW Network’s family of superhero shows. It’s based on the DC Comics character Black Lightning and his family. From the music to the acting to the storylines, I have thoroughly enjoyed the program thus far. So, as is custom with me (see 100 Fictional Places and Doctor Who as examples), I wanted to design something inspired by the show and the fictional world it depicts. The result was this Freeland Electric Company logo.
Get it? (Electric…lightning…I’m clever)
Freeland is the fictional city that Black Lightning is set in. So I got into my sketchbook and started coming up with some options. The main idea I had was to somehow combine the letter F with a lightning bolt. The lightning bolt is often used as a symbol for electricity so the challenge was to represent it in a unique way within the letter.
I’m fond of using the grid and simple shapes to construct logos. I like the challenge of designing a logo that accomplishes its goal with as little as possible. When making logos that involve letters, I’m trying to discover what is the minimum required for the viewer to recognize the letter. Even within the relatively simple concept, there were some different options in how to present the combination.
The colors of the brand are taken straight from the Black Lightning promotional poster. Typically, when I design something inspired by a show or movie, I like to use the eyedropper tool to take the colors directly from the reference.
I love designing logos. So it’s fun to come up with these ideas and see where I can take them. It’s great to take opportunities to do work outside of in-house and client projects. Helps me practice my craft and express myself in new ways.
Why just tell people what I’m enjoying when I can show them through my work. I like sharing these types of pieces on my social media and tagging the franchises I’m paying homage to through the vectors I push in Adobe Illustrator.
There is a great value to inspiration. Inspiration makes you feel something. It influences you. It stimulates you to do something creative. It’s the spark that can ignite an ever burning flame. The need for inspiration is real. However, you need not limit your sources of inspiration.
One of the sources can be and should be real life.
No matter your area of expertise, getting outside for inspiration provides you with a fresh view. As a graphic designer, of course I am inspired by the outstanding work I see from the designers I follow. I’m also inspired by the work I see out and about. I’m inspired by people, nature, scenery, etc. For example, let’s say you’re trying to design a brand identity for a city or town. You’ll want to look at other municipal branding projects to see what other cities have done. But the best way to get started is to take in the city itself. Take photos of the landmarks. Talk to the citizens. Walk around and get a feel for the city. The inspiration is around you. When trying to capture a specific locale, you need to experience it and know the nature of the scene. That will allow you create the symbols/icons you need.
Looking at other similar logos can be inspiring but just doing that is limiting. Taking in the real life outside live and through photos challenges you to interpret in an original way. Capture the originality of your own perspective. There are a lot of tigers, panthers, lions, etc. in the world of sports. The reason why there’s such a variety of designs is because each designer has captured a unique perspective of the animal through photo references. A tiger is a tiger, but what you pull from its features is what makes your design yours. If you’re only looking at others’ interpretations, you’re limiting the potential of your own creativity.
Every project you take on may not have a direct example you can look to as a guide. Play with the perspective and the visual representation of things that currently exist in the world. Get creative with how you use the elements you see. Expand your sources of inspiration as much as you possibly can. It will often surprise you where the spark will come from.
That spark could also come from outside of the market that you’re operating in. When I create branding for Kappa Kappa Psi & Tau Beta Sigma National Convention, I am pulling inspiration from other fraternities and sororities. However, I more so pull inspiration from the Super Bowl, Final Four, NHL, NBA, Oscars, Grammys, etc. Dreaming big means you’ll bring the most value to each and every project. I want my work to be able to stand in the same room as the work from much larger brands in much larger markets. I’m not limiting myself to work like mine. I’m inspired by great work across genres, styles, and markets.
To be the best version of yourself, you need to keep your mind and eye open.
Few things excite me more in my position at Kappa Kappa Psi & Tau Beta Sigma National Headquarters than getting an e-mail asking me to design a new logo for a Fraternity or Sorority program or initiative. My love of designing logos is well documented at this point. So how do you think I responded to a request to re-design the Kappa Kappa Psi awards page with 10+ new logos?
A friend of mine suggested I try out Doctor Who. Doctor Who is a British science-fiction show about the adventures of a Time Lord simply known as “The Doctor”. He explores the universe in his time-traveling ship, the TARDIS. It is a very interesting program to say the least. The two test episodes I was shown by my friend were “The Eleventh Hour” from Series 5 (seasons = series, across the pond) and “Blink” from Series 3. I thoroughly enjoyed both and instantly became interested in learning more about the Doctor Who universe. I considered being lazy and just continuing from Series 5. However, I decided to go back to Series 1 Doctor Who and experience the entire revival series from the beginning.
(Sorry to all super die-hard Whovians that think I should start at the very, very beginning. I don’t have time to go back to the 1963-1989 series and catch all the way up.)
While currently in Series 4, I had an idea to design some logo style graphics in tribute to this outstanding program of which I am a new fan. There may be – probably will be – spoilers so proceed with caution. (The show’s been out for 10 series starting in 2005 so…there’s that.)
The initial idea was to just make a graphic for each series as I completed them. But you’ll see as you read further that it expanded a bit beyond that. With this part of the “Whovian Bobbie” design series, I wanted to capture some of the important elements of each series/season. A somewhat minimalistic representation of the series itself.
In the Series 1 graphic, I included original interpretations of the sonic screwdriver (one on each side), Daleks, and the TARDIS itself (on top). I was going for a crest of sorts then it took a life of its own.
In the Series 2 graphic, I highlighted one of my favorite interactions – Cybermen vs. Daleks at Canary Wharf. The two hearts below represent the two hearts of The Doctor. They are half filled to represent the event towards the end of Doomsday.
In the Series 3 graphic, you see my interpretation of one of the posters for the election of Harold Saxon, Prime Minister of the United Kingdom. “Vote Saxon” was seen throughout the show in various places. The meaning behind it was revealed towards the end of Series 3. The circular objects in the Os as well as the middle of the poster refer to the Toclafane, seen in the two-part finale of Series 3. At the bottom, you see two dueling screwdrivers (which may or may not both be sonic)…for…reasons.
Since I had to create concepts of both for Series 1 and 2, I decided to make separate images for the Cybermen and the Daleks. Taking what I considered essential features of both, I crafted logos representing the legendary icons.
Here’s a video of how I designed the Cybermen logo.
Going forward, I am going to be designing my logo-ish tributes to various characters from the show and I will be designing graphics for each series as I finish watching them. Be following at instagram.com/creativebobbie. Excited to see where this project (as well as the show itself) takes me.
Completing logo projects means providing my clients all the files they will need going forward. It’s not just sending a jpeg of the finalized logo. You have to take into account all the possible ways the logo will be applied. Will this logo be used only in the digital space or will there be print elements? Will it work on light and dark backgrounds? Will all the elements of the logo translate well on multiple backgrounds and platforms? Because of these questions and more, I like to provide multiple files for my clients in the final stage.
Many discussions and revisions have led us to this point. We have arrived at the solution the brand needed. Delivery of that solution may need to be in various parts. The logo and its variations are sent in multiple formats, for web and for print. The logo is the centerpiece of their visual brand identity so it needs to be prepared to work.
First, the main logo in full color. Alternate files will include variations of the logo for it to work on light backgrounds and dark backgrounds. For more involved logos, a one-color option can also be handy to have in the future. The one-color option is very versatile. Its uses include letterhead, stamps, or even laser-cut products. For example, the Nike swoosh logo is an extremely versatile, one-color logo that can be used on various products in a variety of colors.
For combination logos (with typography and an icon), you’ll need to think how those will translate horizontally and vertically. Each element will need to be isolated and maneuvered. The results will vary depending on whether you need a banner/sign or a Facebook cover photo.
The needs of the client may require multiple components to be satisfied. Delivering for the client means providing as much value as possible. The more problems you solve preemptively in the delivery stage, the greater the value and the longer it will last.