How & Why I’m Turning Songs Into Logo Designs

Since deciding to take on The 100 Day Project for another year, I’ve made 35 logos representing 35 songs that I love. #TheCreativeBobbieHot100 has been incredibly fun to make. My Instagram is looking really nice nowadays and translating songs to logos has been a very rewarding creative practice.

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Case Study: The Dudley High School Marching Band of Thunder

I love marching band. I love graphic design. So, when I was approached by the Director of Bands at James B. Dudley High School to design a new logo for the band, I was very excited. However, this project would require me to illustrate a full panther mascot. This wouldn’t be the more minimal logos I had grown used to designing. I don’t consider myself an illustrator so this would be a challenge. But the challenge was well for worth it.

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The Power of the Niche Down

When I first started trying to be a freelance graphic designer in 2009, I tried to claim to be a graphic & web designer. I had yet to discover the wide range of different (and specific) applications for graphic design. I also had yet to discover that I much rather spend time working on someone’s logo or brand identity than wrestling with HTML and CSS for extended periods of time. (Salute to all those superstars who specialize in web development.)

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