Last week, I talked about my love of logos that utilize negative space. This week, I want to take you through my process of creating one. Creating such a logo requires planning ahead of time. As always, you’ll want to start in your sketchbook.
Make the most of your time by doing the following:
Continue reading “How To Design An Awesome Negative Space Logo”
Some of the most powerful logos are the most simplistic in nature. McDonalds, Apple, Nike, Coca-Cola are all worldwide brands that are recognized around the world. The execution of the brand message combined with the relative simplicity of the logo makes it easy to inhabit the consumer mind. The amount of people that have your logo memorized is an indication of your brand’s reach. (I touch on this in Episode 49 of my Instagram video series, Touch of Gold. Hehe. I see what I did there.)
I’m a fan of minimalistic logos that manage to convey a concept’s message with no filler. They are also easily reproduced on various products at various sizes. These logos can be more easily memorable and more subtle in communication. It doesn’t demand too much attention (or confusion) and acts as your stamp of authentication.
Continue reading “What Happens When A Simple Logo Makes A Lifetime Impression?”