My 2017 Kappa Kappa Psi & Tau Beta Sigma National Convention Experience

July 18, 2017.
Hilton Buena Vista Palace – Disney Springs.
Orlando, Florida.

Brothers and sisters from across the country arrived to pick up their registration packets for the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma. After months of work and years of anticipation, people would get to see what we had been working on. It was on this day that much of my work was finally released into the wild. Seeing people rave about the official convention shirt and flip through their convention souvenir program/schedule really made me happy. I pour a lot into the branding of every national convention. I want my designs to not only look good but work well. Many confirmed to me, throughout the week, that I had achieved both. I never do what I do for attention, accolades, or praise. Those things are the beautiful by-products of the time and effort put in. The appreciation received validated that effort.

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How I Designed The Brand For A National Convention

This year (2017) will make my 2nd National Convention I’ve designed materials for from start to finish. I’ll be following much of the same blueprint this year as I did back in 2015 when I came face-to-face with…

“The biggest project I’ve ever done.”

A quote I have used with increased frequency since becoming the Publications Manager & Multimedia Designer at the National Headquarters of the national band fraternity, Kappa Kappa Psi, and the national band sorority, Tau Beta Sigma.

Case Study: 2017 National Convention Visual Brand Identity

Every two years, the brothers of Kappa Kappa Psi and the sisters of Tau Beta Sigma come together as national delegations to meet, fellowship, and direct the future of the organizations. Each event has its own identity. It’s one of my responsibilities as Publications Manager to create and present that identity visually. With the 2017 National Convention of Kappa Kappa Psi & Tau Beta Sigma to be in Orlando, Florida, I am excited to craft the visual story of this event.

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