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Tag: nike

Categories
Branding Design

What Happens When A Simple Logo Makes A Lifetime Impression?

  • Post author By CreativeBobbie
  • Post date

Some of the most powerful logos are the most simplistic in nature. McDonalds, Apple, Nike, Coca-Cola are all worldwide brands that are recognized around the world. The execution of the brand message combined with the relative simplicity of the logo makes it easy to inhabit the consumer mind. The amount of people that have your logo memorized is an indication of your brand’s reach. (I touch on this in Episode 49 of my Instagram video series, Touch of Gold. Hehe. I see what I did there.)

I’m a fan of minimalistic logos that manage to convey a concept’s message with no filler. They are also easily reproduced on various products at various sizes. These logos can be more easily memorable and more subtle in communication. It doesn’t demand too much attention (or confusion) and acts as your stamp of authentication.

Continue reading “What Happens When A Simple Logo Makes A Lifetime Impression?”
  • Tags branding, dallas cowboys, lebron james, logo, minimalism, nike, paul rand, simplistic

Categories
Branding Design

Why A Great Logo Alone Won’t Save A Terrible Brand

  • Post author By CreativeBobbie
  • Post date
Logo Alone Won't Save You

When I’m asked what logos are my favorite, I usually mention the Apple logo and the Nike logo. I am a lover of intricate logos as well as minimalistic logos. But I do have a special place in my heart for brands that can convey their personality with simple shapes. However, it is more about how those logos are used and what they are associated with. If those logos were attached to terrible products or services, they wouldn’t be looked upon as fondly as they are. A great logo alone does not a great brand make.

Continue reading “Why A Great Logo Alone Won’t Save A Terrible Brand”
  • Tags apple, branding, experience, logo, nike, restaurant
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