How To Fundraise For Your Band Program With The Right Visual Branding

Fundraising is a necessary practice for band programs across the country, especially those that see their budgets dwindling. Programs that see success in fundraising translate the interest they have gained from performances into donations. Investing in brand building and communication is the best way to reach potential donors. If you want to fundraise with any success in 2016 and beyond, you need to invest in your logo(s), visual brand identity, social media, and overall communication strategy. Capitalizing on the power of your brand and communicating with clarity maximizes the effect of your effort.

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The Emotion In Marketing

Mastering the expression of emotions is very valuable, when trying to communicate to an audience. When I produce content for Kappa Kappa Psi & Tau Beta Sigma, I try to include as many smiling faces as possible. On social media, promotional material, and in our national publication The Podium, we want to speak to the value we bring college & university band programs. We also want to showcase the value the brotherhood and sisterhood has on active and alumni members of the organizations. Showing the effects of our service is best done through showcasing our members and their joy.

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How To Create Visual Brand Identity Guidelines

I have written about why organizations and companies have brand & style guidelines and the steps to building your own visual brand identity. Now, I would like to take you through a recently finished identity project for Tau Beta Sigma National Honorary Band Sorority.

Tau Beta Sigma is a co-educational national honorary band sorority dedicated to serving college and band programs.

Tau Beta Sigma operates primarily as a student service and leadership recognition society whose chief aim is to assist the Director of Bands in developing the leadership and enthusiasm that they require of their band.

Crafting a visual brand identity is not an easy task, especially when you doing it for a large national organization rich in history, relevance, and influence. These visual assets will help tell an important story and must resonate with sisters (active and alumni), the band community, and the public at large. Getting to this point involved conversations, directives, and insights from the National Council, Board of Trustees, and the Alumni Association. This playbook will educate sisters on how to properly communicate the mission, message, and personality of Tau Beta Sigma.

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Your Brand Is Your Gold

As an individual, company, group, or organization, your brand is everything.

Literally.

A brand is everything that makes you…you — the images you showcase, the promises you give, and the actions you take (or don’t take).

Whether you are an employee of a company, an entrepreneur, or a member of an organization, you need to know the brand you are representing. As a human being, everything you put out into the world is under the umbrella of your personal brand. It is important to be cognizant of the image you are projecting and make sure it is true to who you really are.

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