Purpose drives everything. It informs, inspires, and motivates. People spend their lives trying to find it and fulfilling it. No matter your field of study or career, finding your place is crucial to your success.
Each project is an opportunity to accomplish something. During my client on-boarding process, after reading through the answers to the client questionnaire, I ask follow up questions. These questions get to the heart of who they are and why they are starting this project. It’s not enough to want to start a business. You need to know why. The why determines the what and shapes the how. I’ve discussed the advantages of positioning yourself in a particular niche. You won’t be able to hit your target unless you have a properly defined purpose.