Client Services: Create/Discover Your Trusted Process

Writing down your process is important. It is great to know how you best operate so you can communicate that with those who potentially want to work with you on a project. In this post, I will take you through the client process I typically use for my freelance design clients.

The Questionnaire + Q&A

Information is vital to understanding. Whenever anyone reaches out to me about possibly designing something for them, I send them to the contact page on my portfolio website. My questionnaire gives me much needed background of the project, their goals, and any design preferences. It is my job as a designer to bring the vision of the client to fruition. I can’t do that unless I know everything I can as early as I can.

After receiving the initial questionnaire answers, we delve deeper and have further discussion with the goal to gain the utmost clarity on the project needs and goals. This is where I learn more about you as an individual and the impact you want to make on the world (or your local area) through this endeavor. Clearly defined company and project goals are required to successfully translate the story of your brand to the public. As a designer, I want to know as much as possible before any sketching or designing actually begins. Knowing the goal(s) makes it easier to come up with a brand strategy — visually and otherwise.

Design Brief and Proposal

Based on the questionnaire and our follow-up discussion, I will put together a contract that will include the design goals, pricing, and policies. The question of “How much” is reserved for this stage because an estimate can not be made without the project goals and needs being clearly defined and agreed upon. I personally don’t have set generic prices I advertise. Every project is given it’s own price estimate based on its particular needs and scope.

Project Start to Finish

Once the proposal is approved and the first deposit (usually 50%) is made then the project will begin. The personal investment made by the client means that there is buy-in from the beginning. It means they value my time. The receipt of the deposit secures their project into my schedule.

After initial sketching and digitization and refining, we will go through rounds of necessary revisions until we achieve the optimal solution. We are teammates in this endeavor. Once we have agreed on the final design(s), the remaining balance will be due. Once final payment is received, all necessary files will be turned over to the client for use.

Conclusion

Create your own process. Discover what works best for you. There is a confidence that comes with having one mapped out. With practice, you’ll know when to deviate and/or re-evaluate. However, the clarity of process will do you good.

~b.

How To Know When A Project Is “Finished”

How do I know when an idea is “finished”?

At what point do I stop messing with layers, shapes, words, video, etc.?

For the most part, there is usually a feeling I am chasing. A feeling of completion. It can be a hard, moving target to hit. As you improve, your standards will as well. Your own high standards will make it increasingly difficult to let go and call a project finished.

Continue reading “How To Know When A Project Is “Finished””

Creative Clarity Is More Important Than Creative Freedom

In the early days of my graphic design career, I wanted people to just let me do all the work. I did not want anyone putting any parameters or requirements on me. It felt good to have complete and utter creative freedom on projects. Now do not get me wrong. Creative freedom is a great thing. However, it can also be a trap that will send you into a black hole of revisions and frustrating back-and-forth discussions that pull you further into the darkness.

Continue reading “Creative Clarity Is More Important Than Creative Freedom”