National Leadership Conference. Also, known as NLC.
NLC is the event that happens every summer where district officers, counselors, and governors come together along with national leadership to discuss how to better serve Kappa Kappa Psi & Tau Beta Sigma as well as college and university bands. It is a very important event for the Fraternity and Sorority. So, as with every other event hosted by the organizations, it needed a logo. As the National Publications Manager & Multimedia Designer (my title is boss), it fell on me to provide such.
Obviously, the first thought that came to mind was how to represent leadership. Leadership describes the participants as well as speaks to the goal of the event itself. When I thought leadership, my mind went to podium (or lectern). Often during meetings and conventions, presiding officers speak from behind one. In Adobe Illustrator, I tried a few options for the illustration of a lectern.
Once I had the base I wanted, I thought about what else I could put on it. I could have tried to put both the Fraternity and the Sorority crests on the design. However, I wanted to do something that fit more seamlessly with the design. The star in the center of the lectern represents Kappa Kappa Psi. Much of the Kappa Kappa Psi brand uses the star. The director baton represents Tau Beta Sigma. Also, if you turn the entire logo clockwise 90 degrees, you can see the bottom of the lectern is a musical staff. I love fitting in subtle references to organizations in my designs at work.
To complete the design, I used the font Trajan to write the names of the organizations, “NLC”, and National Leadership Conference around the logo. The NLC is most prominent because that’s the most commonly used name for the event. I’m a fan of Trajan because it gives off a level of official sophistication that I like. I adjusted the kerning above and below so that the additional text would cover a good amount of the length.
Overall, the logo looks really nice.
Hopefully, I’ve created something that will stand the test of time.
As Publications Manager & Multimedia Designer, this publication is one of my main responsibilities. Every semester (spring and fall), an issue of The PODIUM is produced and sent to chapters and alumni members across the country. According to The PODIUM Online, the purpose of the publication is “a show-window of the college band world” and “serves as a snapshot of the Fraternity, Sorority, and the college & university band at the time”.
Published across multiple mediums, The PODIUM articles cover a wide range of topics relevant to Kappa Kappa Psi, Tau Beta Sigma, and the greater college band world. Articles aim to educate, entertain, and inspire those engaged in the exciting world of the college band through the exchange of ideas, experiences, and expertise.
I’ve come a long way since I arrived in the National Headquarters in April of 2013. Before that time, I had never used Adobe InDesign before. Within months on job, I had to learn enough of the program to produce a 44-48 page magazine. Recently, the 9th issue I’ve designed was released into the world. Visually, I feel like this is the best one I’ve done. The Fall 2017 issue of The PODIUM is the culmination of subtle and not so subtle changes to the layout over the years.
The Cover / The Theme
Every cover I’ve designed reflects the theme of that particular edition of The PODIUM. I’ve written before about what a magazine cover is suppose to do. The Fall 2017 theme is the post-National Convention recap, which is the theme of most odd year fall issues. With this being my 3rd post-National Convention issue, I continued the tradition of using the official National Convention photo of the attendees. My initial idea was to have the photo cover the entire area and place The PODIUM logo within the picture. However, due to the dimensions of the photo, I had come up with a new idea.
I made two copies of the photo, with one serving as a background and another in the foreground. I overlayed the light to dark blue gradient (made with the same blues from the 2017 NatCon logo) onto the large background photo. I placed the smaller version of the photo on top as if it was a physical photo laying on top of a table. Drop shadow was added to the photo to help with the effect. I placed the official 2017 NatCon logo with the text “CONVENTION EDITION” at the bottom to put a stamp on this particular issue’s theme.
The Inside / The Articles
Throughout my years here, I’ve experimented with the design of the inside of the magazine in an effort to improve and evolve the magazine. I’ve altered the masthead, the calendar of events, and the From The Executive Director page. I’ve completely overhauled the table of contents and other elements, drawing inspiration from professional, entertainment, and other fraternal publications.
Fall 2013 Masthead
Fall 2017 Masthead
Old National Executive Director letter
New National Executive Director Letter
Subtle yet important touches include increasing the space between text columns as well as the space from the edges of pages. The additional white space makes the magazine cleaner overall.
In the Fall 2017 issue, I’ve arrived at an article format I really like. I gave the title text more weight and have an excerpt that acts as a preview of the content within. I’m very visually satisfied with this layout, which is still flexible throughout the magazine. The tradition of using one of the colors of the author’s school continues in this issue and work well in this new style.
Fall 13 student article format
Fall 17 student article format
The National Officers section is where National Leadership submits articles for publication. They usually promote national initiatives and/or provide important news or advice to members. I completely changed this section to be more readable with dark text on white paper. The blue top and bottom sections let the reader know they are in a different section with a different purpose. I always want to design something that is clean yet still distinctive. The author and their title moved to the top to make room for their photo. Having the officer’s photo beside their article puts a face to the important name, creating that connection for the reader.
Old National Leadership article format
New National Leadership article format
The Result
I’ve gotten great feedback on this latest issue of The PODIUM magazine. It’s the closest to what I’ve always wanted to The Podium to be visually. Through trial and error, research, and the support of those who I work with I learned how to make a national magazine and then how to steadily improve it. I’ll always strive for greater design, clean yet creative, for the Fraternity and the Sorority.
I currently serve as the Publications Manager & Multimedia Designer at the National Headquarters of Kappa Kappa Psi & Tau Beta Sigma. In our office, I am the only one exclusively dedicated to graphic design. I’m THE graphic design professional at HQ. I consider myself a one-man graphics wrecking crew! As such, I’m responsible for using my skill set to promote the brand of the Fraternity and Sorority.
Being in-house, for me, means being able to apply my knowledge and translate my love for the organizations into visually appealing and communicative art. As an in-house designer, I personally know and care about everything I do. It’s not just a job for me. I really get to live with the brands. I also get to help evolve those brands and then apply that evolution across various mediums. The deep connections I have with the Fraternity and Sorority helps me do better, more relevant work that will stand the test of time.
Instead of starting fresh every project, I’m working with people who have developed trust in me that’s built over time. We learn how we work and how to produce the best product. The creative process becomes easier. Also, I’m there to help manage all the designs and publications that are housed underneath these two larger umbrellas. I’ve re-designed both national websites and designed the Tau Beta Sigma visual brand identity and guidelines. I have a lot of experience designing for the organizations. This gives me ever-growing confidence to know I can properly showcase the personality of each in an impactful way each time.
“I see in-house design as a valuable resource, with in-depth knowledge and custodianship of a brand,”
Kate Bates, design manager at the British Library.
I feel that I am in a place where not just my work but my mind is valued. I’m not just asked to complete a task. I’m asked what I think about that direction. I’m asked how best to present information. I’m given creative freedom as well as creative clarity. There is a certain ownership you can take when you’re an in-house designer. There is a personal investment you’re making as well as an investment being made in you.
Have I mentioned I love my job? The opportunity to brand various initiatives of the Fraternity and Sorority is one I cherish.
Tau Beta Sigma National Honorary Band Sorority is an organization dedicated to the service of collegiate bands and the promotion of equality and diversity.
The sorority operates primarily as a student service and leadership recognition society whose chief aim is to assist the Director of Bands in developing the leadership and enthusiasm that they require of their band. Our goals are not only to provide the band with organized and concentrated service activities, but to give our membership valid and wholesome experiences in organization, leadership, and social contacts.
The Coda program of Tau Beta Sigma encourages sisters to work with the elderly population through music. It is similar to the Crescendo program but the Coda focuses on the elderly rather than youth.
Coda is a common musical term for the concluding passage of a piece or movement, typically forming an addition to the basic structure.
The program’s purpose is to focus on cultivating and continuing musicianship and music appreciation during the “concluding passage” of life.
from the Coda webpage on tbsigma.org
With the Crescendo logo, I analyzed the crescendo symbol on sheet music and thought about applying that inside the logo.
The final approved logo referenced the musical term, “a gradual increase in loudness in a piece of music”, by making each letter larger than the next. With this project, I took inspiration from the name Coda and immediately analyzed the coda symbol in music.
I recreated the general shape in Adobe Illustrator and added custom laurel leaves on the shape. On the inside, instead of just having 2 straight lines intersecting, I played with the idea of placing a baton in the middle. The baton is seen throughout the official Tau Beta Sigma visual brand identity, which I also worked on.
I was right on the money with the direction I went, according the National Council! They asked me to extend the axis of the lines to mimic more of the traditional coda sign and try the baton pointing up instead of down.
Making those changes really enhanced the overall visual. Extending the axis of the lines made the reference to the musical coda symbol more concrete. The baton is now pointing up from a more active perspective. The text below the logo is in the Playfair Display font, one of the official fonts chosen by the Sorority for use. After all the adjustments were made, the logo was approved!
Purpose driven design will always be my favorite thing to see and do.
One of my favorite things about being Publications Manager & Multimedia Designer for Kappa Kappa Psi & Tau Beta Sigma is the amount of different types of projects I’ve done and will do. There is never a shortage of programs, initiatives, publications, and promotional material that need my design expertise. Everything I design here is an opportunity to deposit something of importance into the history of these organizations and this National Headquarters office.
As the National Publications Manager at Kappa Kappa Psi & Tau Beta Sigma National Headquarters, The Podium falls within my purview. Twice a year (Fall and Spring), we send this national publication to chapters and alumni across the nation. When they receive and open their package, the first thing they will see is the cover. The design of the cover is important to the overall presentation of the magazine. There is a reason why getting on the cover of certain publications is considered a big deal in the entertainment industry. The cover image is in many ways the “logo” of that particular issue. It is a condensed representation of that publication’s brand and that issue. It is worth investing serious effort.
Tau Beta Sigma is a co-educational national honorary band sorority dedicated to serving college and band programs.
Tau Beta Sigma operates primarily as a student service and leadership recognition society whose chief aim is to assist the Director of Bands in developing the leadership and enthusiasm that they require of their band.
Crafting a visual brand identity is not an easy task, especially when you doing it for a large national organization rich in history, relevance, and influence. These visual assets will help tell an important story and must resonate with sisters (active and alumni), the band community, and the public at large. Getting to this point involved conversations, directives, and insights from the National Council, Board of Trustees, and the Alumni Association. This playbook will educate sisters on how to properly communicate the mission, message, and personality of Tau Beta Sigma.
