Have you ever selected a team to support based on the quality of their logo? Well I have.
I’m relatively new to watching hockey. This southern boy has spent most of his sports fan life screaming at various televisions over football and basketball. But after some Kappa Kappa Psi brothers from the cold, cold north introduced and explained hockey to me, I decided to give it a shot. Once I paid attention and starting watching games, I became very interested. However, I can’t give a sport my all until I tether myself to a team. I skipped all the “What team should you support” quizzes and went straight to looking at logos.
Once I saw the Minnesota Wild logo, the decision was made!
There are so many directions you can go with a nickname like “the Wild”. The Minnesota Wild logo manages to artfully include multiple references. First, you see the wilderness/forest landscape, complete with stream, trees, and sun/moon. Second, the entire logo is in the shape of a wild animal’s head. Third, I found out, upon further research of team history, that the star refers to the original pro team of Minnesota, the Minnesota North Stars (now the Dallas Stars).
As a graphic designer, I absolutely fell in love with the logo. I’ve always loved logos that manage to reference multiple things without being too busy. The Wild logo manages to be a visual feast for the eyes and tell a story. The colors aren’t too shabby either. The overall effect is a bold and vibrant representation of the region and the team that looks really good everywhere you see it.
Salute to its creator(s) and GO WILD!